Bajaj confirms what we predicted 3 months ago »
Three Months after we first predicted a potential change in the Brand strategy of Bajaj Auto Ltd [BAL] on account of plunging market shares and changing Brand Values, the company has finally taken their changing...
December 14 2009 / 2 comments / Read More »
Why AOL Rebranding process may not succeed? »
Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online...
November 28 2009 / 5 comments / Read More »Drew Gerber Speaks on PR and your Brand »
As part of my interview series with "Thought Leaders," PR guru and author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've...
Jun 1 2010 / No comment / Read More »Pinch! For those who dont believe in ‘YOU’ empowerment campaigns »
When it comes to Branding, whom do trust more? Your consumer’s interests? Or some supposedly (grey-haired blabbering) self-proclaimed brand expert who has probably always...
Mar 31 2010 / 5 comments / Read More »Jaimy Weiler Speaks From The Heart On Her Brand »
As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive...
Mar 7 2010 / 2 comments / Read More »Laura Ries Comments On Brand and Blogging. »
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here...
Feb 12 2010 / 2 comments / Read More »
