Bajaj confirms what we predicted 3 months ago »
Three Months after we first predicted a potential change in the Brand strategy of Bajaj Auto Ltd [BAL] on account of plunging market shares and changing Brand Values, the company has finally taken their changing...
December 14 2009 / 2 comments / Read More »
Why AOL Rebranding process may not succeed? »
Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online...
November 28 2009 / 5 comments / Read More »Jaimy Weiler Speaks From The Heart On Her Brand »
As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive...
Mar 7 2010 / 2 comments / Read More »Laura Ries Comments On Brand and Blogging. »
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us...
Feb 12 2010 / 2 comments / Read More »A quick thought on ‘Brands Definition’ »
Just thought of this as an important pointer to practicing and/or studying Brand Management. Certain brand management definitions suggest that branding, when successful, is...
Jan 20 2010 / No comment / Read More »Chicago Nightlife Marketing and Promotions Opportunity (Chicago … »
how events in Chicago are built and nurtured. We have internship positions available in the following departments: • Event Planning • Social Media Marketing...
Jan 10 2010 / No comment / Read More »
