Making Brand Decision based on brainstorming sessions »

A good leader always has a soft corner for brainstorming. But brainstorming sessions are a tricky turf to play on....

The Human Mutant has arrived »

Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to...

Is Your Brand Tone Deaf? »

Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality...

Automobile Branding – changing times »

Vroom! The sound of a car igniting can bring in varied emotions to its passengers – Thrill, freedom, adventure, luxury,...

Crowdsourcing as a Branding Strategy builder »

Last week’s post on Social Media Branding at Starbucks got me thinking on Crowdsourcing as a branding strategy builder and...

Provide your Customers with information beyond your products and services »

A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A...

Branding News Bajaj confirms what we predicted 3 months ago

Bajaj confirms what we predicted 3 months ago »

Three Months after we first predicted a potential change in the Brand strategy of Bajaj Auto Ltd [BAL] on account of plunging market shares and changing Brand Values, the company has finally taken their changing...

December 14 2009 / 2 comments / Read More »
Why AOL Rebranding process may not succeed?

Why AOL Rebranding process may not succeed? »

Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online...

November 28 2009 / 5 comments / Read More »
Advertising

Audience Measurement Cocktails: Which one gets you the… HIGH?? »

Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several...

Apr 14 2011 / 2 comments / Read More »

Which Major Would Be Suitable For Me ? – Brand Management World »

Which Major Would Be Suitable For Me ? – Brand Management World

I want to do something with Advertisement, working from average to large companies and also branding. Which major would be a good one for...

Jan 6 2010 / No comment / Read More »

The Most Common Mistake Brand Managers make: Golden Rule »

The Most Common Mistake Brand Managers make: Golden Rule

Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the...

Nov 6 2009 / 4 comments / Read More »

LUX Comes Back »

LUX Comes Back

The latest ad on the Indian television screen will be the hot and sizzling Ash and Abhishek one for LUX. With this star couple,...

Nov 1 2009 / 2 comments / Read More »
Branding Advisory

B2B Brand Building Tip.. »

B2B Brand Building Tip..

Off late I have been receiving quite a lot of emails from Marketing Managers, asking me to post some tips on quick, cheap and effective Online Branding. Here’s a quote from one of the emails, “Meheer, I follow your Branding Magazine and am a regular...

May 4 2010 / No comment / Read More »

Don’t Obsess Over Size. »

Don’t Obsess Over Size.

In our society there is an urge to be the biggest and the best. Both are good things (don’t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort. But the first goal – biggest...

Mar 7 2010 / 1 comment / Read More »

Why AOL Rebranding process may not succeed? »

Why AOL Rebranding process may not succeed?

Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that provides internet services and social...

Nov 28 2009 / 5 comments / Read More »
Branding Queries

Holistic Marketing: Taking a Deep-Dive »

Holistic Marketing: Taking a Deep-DiveToday, I got a question-cum-comment on the Kellogg’s Post. The Question was posted by Pravin. Here’s what he had to ask. “I wanted to know...

Dec 2 2009 / 3 comments / Read More »
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Branding Myths Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way of implementing the...

Nov 12, 2009 / More »
Brand Analytics Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several such other discussions that I (and probably you too)...

Apr 14, 2011 / More »
Brand Popularity Try This Team Building Outline!

Try This Team Building Outline!

Opportunities come to you in a variety of ways: Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they...

May 18, 2010 / More »
Brand Positioning Drew Gerber Speaks on PR and your Brand

Drew Gerber Speaks on PR and your Brand

As part of my interview series with "Thought Leaders," PR guru and author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've been following Drew online for some time, so I...

Jun 1, 2010 / More »
Recession Marketing Managing Recession Risks through Marketing Communications and Advertising

Managing Recession Risks through Marketing Communications and Advertising

Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage and a huge...

Aug 25, 2009 / More »
Market Research The Human Mutant has arrived

The Human Mutant has arrived

Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to be a social animal. Really? I’ve been living in my current apartment for...

Nov 15, 2009 / More »
Internal Branding Drew Gerber Speaks on PR and your Brand

Drew Gerber Speaks on PR and your Brand

As part of my interview series with "Thought Leaders," PR guru and author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've been following Drew online for some time, so I...

Jun 1, 2010 / More »
Consumer Feedback Branding Mishaps: Hokey Pokey Ice Cream Parlours

Branding Mishaps: Hokey Pokey Ice Cream Parlours

A few days back, I was at one of the Hokey Pokey Ice cream parlors in Mumbai with my family. Sadly though, the experience of the environment and tastes was too bad for...

Jan 11, 2010 / More »
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