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Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several such other discussions that…

The Most Common Mistake Brand Managers make: Golden Rule

Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all…

Brand Analytics

Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails The other day I was talking to a client about different measurements…

Brand Scorecards an integral part of Internal Branding

Companies work on several techniques to keep their brand alive in both the consumers as…

Why Online Brand Analytics industry needs to be redefined?

We often come across brand analytics programs from social network analysis providers claiming to track…

Why consider Brand Analytics over Traffic (Part three)

Why consider Brand Analytics over Traffic (Part three)

Commonly held stereo type: Good traffic of a website signifies good revenue for the business.…

Brand Determinants

People Centric Branding

Branding has become a ubiquitous term that most people today use. Be it a product, a whole corporate or just your career, branding seems to be the mantra…

Branding Query: Consumer Satisfaction Explained

Branding Query: Consumer Satisfaction Explained

We received a mail from Steve, a post grad business student in Sydney, Australia. He questions, I have been studying marketing this semester and have been allotted an…

Why consider Brand Analytics over Traffic (Part three)

Why consider Brand Analytics over Traffic (Part three)

Commonly held stereo type: Good traffic of a website signifies good revenue for the business. Traffic is often considered to be the ultimate performance indicator, which could be…

Why consider Brand Analytics over Traffic (part two)

Why consider Brand Analytics over Traffic (part two)

This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between…

Brand Equity

A Decade of Best Global Brands

Interbrand has come out with the best global brands this decade. www.interbrand.com (Click Here). As can be seen Coca-cola has been the…

Brand Strategy

Drew Gerber Speaks on PR and your Brand

As part of my interview series with "Thought Leaders," PR guru and author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've been following Drew…

Brand Protection

Branding Advice for ManagementParadise.com

What is ManagementParadise.com? ManagementParadise.com is one of its kind startup that creates MBAs Online and boasts a member base of over 100 thousand members. The community educates…

Brand Values

Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing…

Branding Advisory

B2B Brand Building Tip..

Off late I have been receiving quite a lot of emails from Marketing Managers, asking me to post some tips on quick, cheap and effective Online Branding.…

Branding Mishaps

Branding Mishaps: Hokey Pokey Ice Cream Parlours

A few days back, I was at one of the Hokey Pokey Ice cream parlors in Mumbai with my family. Sadly though, the experience of the environment…

Branding Myths

Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing…

Branding News

Bajaj confirms what we predicted 3 months ago

Three Months after we first predicted a potential change in the Brand strategy of Bajaj Auto Ltd [BAL] on account of plunging market shares and changing Brand…

Branding Queries

Holistic Marketing: Taking a Deep-Dive

Today, I got a question-cum-comment on the Kellogg’s Post. The Question was posted by Pravin. Here’s what he had to ask. “I wanted to know ‘What is…