Every website’s success heavily depends upon the incoming links coming in from sources other than search engines. Such links add up to the credibility of the brand. So, if ‘x’ brand recieves an incoming link from BBC NEWS website, its an incredible boost to the brand in more than one way.
There are two kinds of Incoming Links; passive and active. Passive links are dead links which exist only to make a mark of presense and often get pushed in so deep within the linking partners website that it hardly ever sends in targetted traffic. Active links on the other hand are the ones that keep acquiring new visitors ready to be exposed to the new brand.
Active incoming links are of primary importance to Webalue.com. The system filters in such active inbound links recognizing them as essential source of customer acquisition. It evaluates incoming links that send in most amount of traffic to the website to generate a Incoming links analysis score.
Utility
Incoming Links analysis provides Brand managers with deeper understanding of the relevance held by each of the active inbound link. Through this feature brand managers should be able to see if their linking efforts are paying off and/or how much more work would be neccessary to acheive primary and secondary goals in terms on customer or visitor acquisitions on a specific horizon and incoming links on the rather larger one.
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