This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and brand analytics. In the current post, as promised, we reveal the real analytics numbers for both the sample brands (ConnectMobiles.com and MobileGyan.com) that have volunteered [...]
The Burghard Group has an interesting article outlining India’s efforts using place branding to fuel it’s growth. Ed Burghard, a P&G whirlwind, has recently branded the state of Ohio and spearheads the ‘Brand America‘ initiative. It is Ed’s desire to provide valuable place branding principles to all who request them. If you are new to [...]
The word ‘Analytics’ may sound merely statistical and number-crunching to many online marketing managers; especially those who probably rely and execute their business decisions based on insights derived from ‘Analytics’; more commonly known as ‘Traffic Analytics’. But there is more to analytics than just the number of visitors a website receives. Traffic of a website [...]
Brand managers have been subjected to the whimsical pressures of their organization’s investors since a few decades now. While investors cannot be blamed for unleashing their pressure guns (well, understandably), it does mean that brand managers are targets often finding themselves at the receiving ends of the firing.
June 9, 2009 | Posted in
Brand Management |
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