This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and brand analytics. In the current post, as promised, we reveal the real analytics numbers for both the sample brands (ConnectMobiles.com and MobileGyan.com) that have volunteered to be a part of this case study. Alright lets get going!!
Monthly Traffic Statistics
ConnectMobiles.com
MobileGyan.com
Insights Accumulated
1. Mobilegyan.com receives more returning visitors than Connectmobiles.com
2. Mobilegyan.com enjoys 60% more traffic over Connectmobiles.com with Unique visits and about 7 times more returning visits.
First Hypothesis
Mobilegyan.com receives greater traffic and loyalty than ConnectMobiles.com and hence is a better or stronger Brand
MobileGyan.com should be generating comparatively higher revenue than Connectmobiles.com.
Monthly Brand Analytics
ConnectMobiles.com
Mobilegyan.com
Insights Accumulated
1. The average Webalue.com Brand Score generated for MobileGyan.com is 0.92 while that of ConnectMobiles.com is 1.20.
2. MobileGyan.com has a slightly growing Brand Score trend while Connectmobiles.com has a mixed trend.
Second Hypothesis
ConnectMobiles.com showcases a higher and thus better Brand Score than MobileGyan.com.
Based on the stronger Brand Score many would presume that ConnectMobiles.com generates greater revenue than MobileGyan.com.
—-
The two hypothesis have been formed. In the upcoming post we will present a brief discussion and reveal the actual revenue numbers for both the sample brands to determine which one the above formed hypothesis is true.
Related posts:
- Why Online Brand Analytics industry needs to be redefined? We often come across brand analytics programs from social network...
- Why consider Brand Analytics over Traffic (Part three) Commonly held stereo type: Good traffic of a website signifies...
- Why consider Brand Analytics over Traffic The word ‘Analytics’ may sound merely statistical and number-crunching to...
-------------------------------------------
Are you a Marketing Expert? Have you considered marketing your services on the Internet?
[...] the follow-up post (Part Two) of this Case Study we will expose the Traffic and Brand Analytics of the above mentioned brands [...]
[...] to be the ultimate performance indicator, which could be wrong. In the previous post we derived two separate hypotheses for both of our sample brands to investigate if indeed traffic analysis deserves to be the ultimate [...]