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Why consider Brand Analytics over Traffic (part two)

This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and brand analytics. In the current post, as promised, we reveal the real analytics numbers for both the sample brands (ConnectMobiles.com and MobileGyan.com) that have volunteered to be a part of this case study. Alright lets get going!!


Monthly Traffic Statistics

ConnectMobiles.com
ConnectMobiles.com | Monthly Traffic

MobileGyan.com

MobileGyan.com | Monthly Traffic

Insights Accumulated

1. Mobilegyan.com receives more returning visitors than Connectmobiles.com

2. Mobilegyan.com enjoys 60% more traffic over Connectmobiles.com with Unique visits and about 7 times more  returning visits.

First Hypothesis

Mobilegyan.com receives greater traffic and loyalty than ConnectMobiles.com and hence is a better or stronger Brand

MobileGyan.com should be generating comparatively higher revenue than Connectmobiles.com.

Monthly Brand Analytics

ConnectMobiles.com
ConnectMobiles.com | Brand Score

Mobilegyan.com

MobileGyan.com | Brand Score

Insights Accumulated

1. The average Webalue.com Brand Score generated for MobileGyan.com is 0.92 while that of ConnectMobiles.com is 1.20.

2. MobileGyan.com has a slightly growing Brand Score trend while Connectmobiles.com has a mixed trend.

Second Hypothesis

ConnectMobiles.com showcases a higher and thus better Brand Score than MobileGyan.com.

Based on the stronger Brand Score many would presume that ConnectMobiles.com generates greater revenue than MobileGyan.com.

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The two hypothesis have been formed. In the upcoming post we will present a brief discussion and reveal the actual revenue numbers for both the sample brands to determine which one the above formed hypothesis is true.

2 Responses to Why consider Brand Analytics over Traffic (part two)

  1. Pingback: Why consider Brand Analytics over Traffic | Webalue.com Communications

  2. Pingback: Why consider Brand Analytics over Traffic (Part three) | Webalue.com Communications

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