Brand and branding have a great impact on the society as a whole and not only the people who buy their products. In addition to the shareholders and consumers, who are affected by the decisions made by the brand’s management personalities, there are a number of external people who also share the impact. Several companies [...]
Certain academic research suggests that 79 % of a website audience generally scan a webpage than read it (Holtz, 2000). People on most occasions look at super digestive text and images in a quest for information. This suggests that merely displaying information to market a product does not necessarily buzz the potential consumer on the [...]
Here are the set of top 5 Branding Myths busted for all entrepreneurs and innovators. Wake up, if you’re one of these. If our product is great, no one could hinder in its success Too bad if you believe that. A product’s awareness is as much important in its success as is its utility. Many [...]
Branding Quote: If this business were split up, I would give you the land and bricks and mortar and I would keep the brands and trademarks, and I would fare better than you. – John Stewart Brands make for extremely powerful assets that require to be carefully developed and managed. The value of a successful [...]
Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage and a huge chunk of companies decide to discard or reduce advertising and communication budgets to sustain profitability due to what seems to be an [...]
A few days ago I introduced an internal branding concept called ‘Brand Promise’. The post clearly covered in brief the concept as a whole. Today we look at the essential components of a Brand Promise. Starting of straight away, Length: The length of a Brand Promise should not exceed more than a sentence. The longer [...]
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group’s flagship company, Bajaj Auto Limited [BAL], is ranked as the world’s fourth largest two- and three- wheeler [...]
Having identified and evaluated your major competitors provides great insights about the nature of the competition. Or better; Access to the aggregated industry statistics on Webalue.com, gives an even better understanding of how competition is performing. A brand must now design wider competitive marketing strategies that best position its offer against competitors’ offers and give [...]
We received a mail from Steve, a post grad business student in Sydney, Australia. He questions, I have been studying marketing this semester and have been allotted an essay on Consumer Satisfaction and Feedback. Through my research on the Internet, I failed to get a simplistic explanation to the issue. Could you please reply back, [...]
Branding Quotes: You can have any colour as long as it is Black – Henry Ford Who was Henry Ford? Henry Ford (1863-1947) was the american founder of Ford Motor company and the father of modern assembly lines enhancing mass production of cars. His introduction of the ‘Model T’ car revolutionized the American Car market. [...]
