Branding Quotes: Products are made in the factory, but brands are created in the mind – Walter Landor | Webalue.com Communications

Waltor Landuer, Founder of Landor Associates Branding Quote: Products are made in the factory, but brands are created in the mind – Walter Landor

Walter Landuer was the founder of Landor associates, that has brand consulting and design offices over the world (Wikipedia).

Today’s quote is particularly a Brand Positioning message. Branding and Advertising are two closely related marketing concepts. Branding involves creating a perception in consumer’s mind, while Advertising serves as a medium to communicate and help develop a brand’s image (perception) in consumers mind. Though Advertising is not the only serving medium, it is essential to build consumers awareness towards product’s existence as well as its attributes. If you are a startup introducing a new product (products) presuming that your product is good enough to build itself into a well-known brand, it would be worthwhile giving it a second thought.

Walter Landuer’s thought idealistically indicates that creating a product and building a brand are two different process that need to be attended to with distinct dedication.