Branding Quotes: You can have any colour as long as it is Black – Henry Ford
Henry Ford with Model T
Who was Henry Ford?
Henry Ford (1863-1947) was the american founder of Ford Motor company and the father of modern assembly lines enhancing mass production of cars. His introduction of the ‘Model T’ car revolutionized the American Car market. Henry owned a total of 161 U.S Patents (Wikipedia).
Discussing the Quote
Today’s quote is more of a story rather than an inspirational thought. It regards to one of the marketing management philosophies, the production concept. The Production Concept states that consumers favour products or services that are available and highly affordable. It encourages the management to focus on enhancing its production and distribution efficiencies.
The Production concept is a useful concept in two kinds of situations. The first is when the demand for the product or service is higher than the supply. In such a situation the management should ideally look at increasing the production, which could help them in reducing the production cost through mass production. The second situation occurs when the product’s cost is too high and improved productivity is needed to bring it down. Henry Ford’s entire focus while building the Model T was to perfect the production so that the cost of production could be reduced and more people could afford the car. This is when he jokingly stated about offering people a car of any colour as long as it is Black.
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Another Henry Ford quote that I love is, “If I had asked them what they wanted, they would have said faster horses.” Sometimes your gut instinct is right and too much research and other people’s opinion don’t have your inspirstion. Case in point – Steve Jobs from Apple. He does market research any product that Apple comes out with.