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Top 5 Branding Myths Busted

Here are the set of top 5 Branding Myths busted for all entrepreneurs and innovators. Wake up, if you’re one of these.

  • If our product is great, no one could hinder in its success
    Too bad if you believe that. A product’s awareness is as much important in its success as is its utility. Many a times, good products fail to comparatively worse products because of a non-existent Brand Strategy.
  • A brand would rather succeed than fail
    Is this you? If yes, then you have 1 in 10 chances to prove me wrong. According to US dept of Commerce, ‘90% of products would die in the first five years of inception’.
  • Brands can only be built on through Advertising
    Wrong, Advertising only help in building awareness and branding goes beyond awareness. A million people or more around the world are aware of ‘computer viruses’, but how many would want a virus on their Personal Computer? Branding is also about creating emotional feelings in consumers mind and advertising is not the only way this can be done.
  • All that is new, must sell
    Think again, a combination of different research papers conclude that approximately 80% of new products fail. The papers include Business Week, Rosen, Dodd, Ross Federal Research Corp.
  • We have designed our Logo well, and yet branding has not worked for us
    Branding is one of the most misunderstood marketing practice. It goes way beyond designing attractive logos. Without a Brand Strategy there is no LOGO that is well designed. You must design a Logo that compliments your Brand Strategy.

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