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Branding Advice for MyLovelyBigFeetBlog.com

My Lovely Big Feet Blog Logo

My Lovely Big Feet Blog Logo

What is ‘My Lovely Big Feet’ Blog?
My Lovely Big Feet Blog is a fashion shoe blog with international flavor. Launched in September 2008, it’s one of the first fashion blog in the UK to cater for ladies with large size feet. It provides daily updates on fashionable shoes in large sizes in Europe, UK and the US. The Blog is single authored and maintained by CHICHI, a young mom of three kids with an English Shoe size of 12.

Our Advices
Branding necessitates making your consumers’ every experience pleasant, needful and more importantly satisfactory. Your every offering should be easily accessible to readers.

1.    The Alignments: We were concerned about certain alignments on this blog. Misaligned widgets and content create a negative impact on your brands image. We reckoned alignments on the very top of the right sidebar; the header ‘Subscribe’ widget can do with a little correction. Chichi would want to insert some kind of a divider to clearly distinguish between to two different widgets on the sidebar.

2.    Confusing or cluttered sidebar: Also both sidebars seem to be matter of concern. There are some tabs (headers) with no content (They are in fact ‘Links’), while some content with no headings. This tends to confuse the readers. It is important to have different designs for ‘headers’ and ‘links’.

The blog affiliates and those 20 odd chicklets need a separate header and more importantly some practical utility based sorting.

This may sound biased, but the ‘Feedback’ button allotted by Webalue.com should be placed at a much more prominent place where maximum visitors can see it. This shall allow better coverage, accuracy and visibility in what the consumers perceive about the ‘Mylovelybigfeet’ blog.

3.    Categories Cloud: Firstly this fancy widget could easily be misunderstood to be a Tag cloud if it weren’t to be the presence of the header. We couldn’t put forth a practical reason to the unnecessary use of a fancy category cloud. Several visitors would pass it off, unaware of its utility. Moreover that category cloud fails to highlight most used tags to a satisfactory level.

4.    About Us page: The about us job does a fabulous job. The only change in this should be a proper scaled image of Chichi. The current one seems a little disfigured. In case, this is a purposeful act to counter privacy concerns, not having an image altogether should also suffice.

But there are some good positives to be learnt out of this brand. MyLovelyBigFeet blog is a very consistent blog with an above average looks which does a very good job of connecting to its readers.

Brand name: We liked the brand name for its association to the purpose of the blog. It also associates and connects itself every well to every feminine (big foot-size) reader.

The brand name ‘My Lovely Big Feet’ does wonders with passing its’ obvious values. ‘Lovely’ being the operative word, it brings with it the motivation, confidence and beauty of living with big feet. I am sure; several oversized (foot-wise) women who’ve lost their fashion appetite due to size constraints may find refuge, hope and revitalisation with this blog. Such readers would tend to be more emotionally attached to this brand name than most others.

Design and Logo: The design and logo of this blog matches the theme with great efficiency. The design constitutes of a ‘Sky Blue’ and ‘Light Pink’, thereby instantly appealing to the feminine and filtering out the masculine looking for value. This allows them to have a concentrated target market and ensure the comfort and likeability of all readers who visit the blog.

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These and a few more privately specific advices are in-store for My Lovely Big Feet blog. We are open and invite the management of this brand to express their views on our advices and discuss their Branding Strategies with us in person.

Please feel free to comment.
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If you have a brand you’d like us to evaluate, let us know the problems (info [ a t] webalue.com) you face and we’ll study your brand to come up with our recommendations.

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