Voice of the Consumers
Today’s quote refers to the power of consumer’s voice. The Voice of your consumers is more trust worthy than the results of your (non-consumer based) analytics. The Word-of mouth campaigns of your brand are thus extremely essential components that contribute to your brand’s perception in the minds of your customer.
The quote specifically states that the not matter how well you spend on advertising your brand, the power of Consumer’s voice with ultimately play a larger role in the success or destruction of your brand.
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[...] See the rest here: Branding Quote: Ordinary people can spread good and bad information about brands faster than markete… [...]
[...] See more here: Branding Quote: Ordinary people can spread good and bad information about brands faster than markete… [...]