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Adobe Acquires Omniture for US$1.8 Billion

On 15th of September, Adobe announced that it will acquire the Web analytics giant Omniture in a deal that Us $1.8 billion. In this article, we look forward to come up with a brief branding preview of the consequences of this acquisition. Starting with Adobe,

What has ‘Adobe’ the Brand and Company achieved?

Adobe has a mission to revolutionize how the world engages with ideas and information. Many of the company’s cutting edge software and technologies have changed the way businesses conduct their day-to-day operations. Its market comprises of Business, creative and mobile software solutions

– Operations in 40 Countries, with 2008 revenue ranging up to US$ 3.58 billion.

– Adobe applications are used in 98% of internet-enabled computers around the globe.

– Adobe Reader software is distributed in 26 languages on 10 different platforms.

– About a million professionals use adobe worldwide, including, Creative professionals; publishers, syndicators and merchandisers; enterprises; knowledge workers; and application developers.

What has “Omniture” the brand and the company achieved?

Omniture has achieved great strength to its brand name by acquiring a range of different start-ups that add value to its consumers. Its market mainly consists of Web Analytics and Online business optimization software.

– Operates in 20 countries, with 2008 revenues ranging up to US$ 295.6 million.

– Serves to more than 5000 companies worldwide including Fortune 100 companies and e-retailers.

– Clients list includes companies like Ford, HP, Paypal, Samsung, etc

– Over 17,000 servers in global data centers, capturing more than 1 trillion digital transactions per quarter.

More on the acquisition can be found here.

The combination of both the companies will increase the value Adobe delivers to customers. It further exapnds Adobes Mission to revolutionize how the world engages with ideas and information. For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools of Omniture— will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers, advertising agencies, publishers and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences.

One Response to Adobe Acquires Omniture for US$1.8 Billion

  1. Pingback: Adobe Acquires Omniture for US$1.8 Billion | Adobe Tutorials

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