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Why Online Brand Analytics industry needs to be redefined?

We often come across brand analytics programs from social network analysis providers claiming to track brands and thereby helping companies improve the control of their brands. Though such programs improve the company’s visibility of the brand perception in consumers mind, they cannot be termed as brand analytics.

A good brand analytics program links brand management to business performance. Brand analytics has the potential to be used as a strategic management tool. If you are currently satisfied with your brand analytics program, you may want to answer the questions below,

  • Can your program help you benchmark your brands performance against your competitors?
  • Based on the current program, can you identify the week nodes of your brand before they turn into a business problem?
  • Can your analytics program suggest and tip you with brand building areas to focus on?
  • Does your analytics help you understand how the brand is performing against customer expectations and perceptions?

If majority of the answers to the above questions are Yes, then your brand analytics program is definitely worth the time and money spent. Else research further for a more suitable program.

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