INDUSTRIES HOLD MORE PROMINENCE THAN A BRAND. Phew!! Many of you must have been amazed to read this. There’s at least something, if not everything, that is greater than a Brand’. And I wouldn’t dare to disagree with you! We have been talking a lot about how a Brand overpowers most other tangible and intangible [...]
Fiat usually positions its cars as ‘reliable and sturdy’ cars for middle-class consumers. This strategy has worked well for the company especially in emerging markets like Brazil. In 1997, the company entered India through a joint-venture with Premier Automobiles Ltd (to sell its new car ‘Uno’), which it had successfully partnered with previously (since 1951) [...]
In this article, I emphasize on the importance of the operational Industry over a brand; we focus on a business that failed miserably as a result of not considering the power of a product category or industry. The concerned business today belongs to the Pizza Industry in India. It is a well-known fact that the [...]
Today’s quote refers to the power of consumer’s voice. The Voice of your consumers is more trust worthy than the results of your (non-consumer based) analytics. The Word-of mouth campaigns of your brand are thus extremely essential components that contribute to your brand’s perception in the minds of your customer. The quote specifically states that [...]
Dalda Old Logo There was a time, when a jar of ‘Dalda’ vanaspati ghee was a part of almost every Indian household. Eventually though, some aggressive marketing campaigns from brands like ‘Sunflower’ diverted the Indian consumer into a much more health conscious state, causing ‘Dalda’ market shares to drop down heavily. But now the brand [...]
Online Marketing research has witnessed a growth trend in the recent past. Market researchers, Marketing managers and b-school students have increasingly begun depending on Internet research for collecting primary data through surveys, experiments and online focus groups. Web research has proven to have several advantages over offline surveys and focus groups. The most obvious advantages [...]
Good consumer satisfaction ratings pride companies with their achievements. Many other competitors may have striven equally hard for scaling up their consumer satisfaction ratings. It may have taken some serious management attributes in setting up and maintaining even a few customer touch points and providing the best customer service in the industry. No matter how [...]
What is ‘My Lovely Big Feet’ Blog? My Lovely Big Feet Blog is a fashion shoe blog with international flavor. Launched in September 2008, it’s one of the first fashion blog in the UK to cater for ladies with large size feet. It provides daily updates on fashionable shoes in large sizes in Europe, UK [...]
o Consequentialist Analysis Relationship Approach Pfizer’s success strongly depends on its co-existence with its stakeholders. It is important to consider Pfizer’s relationship with its stakeholders before it takes the decision about off-labelling. The relationship approach should be able to provide an exact insight to see clearly and intuitively into the nature of this complex situation. [...]
Stakeholders Involved - Company It is important to identify the company itself as a stakeholder, because depending upon the alternative the company chooses, the decision making will have a bearing on its subsistence in the future. - Consumers Consumers are at the focal point of Pfizer’s business. Consumer awareness is increasing at an alarming rate [...]
