A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers are bound to be internet savvy. This makes it sensible to have a good website skill-set. Here’s a tip to find the consumer soft spot to emotionally connect with them.
We suggest extending a helping hand to your consumers, by providing them information and support to their activities. For example, Sunsilk, a predominantly offline brand brought in a new approach by launching an online portal for teens, ‘Sunsilk Gang of Girls’ to provide information on issues related to the challenges of being a teen and going through many body and life changes. This campaign proved to be super beneficial to Sunsilk. Kotex another feminine brand is known to have done something similar to Sunsilk. Such activities allow the brand to develop associations further up the value hierarchy. It helps the brand develop its credibility in the industry, authenticity and authority something impossible to achieve directly. Also these activities help brands to participate (unobtrusively) and be a part of the persons’ (followers) life, thereby emotionally connecting with consumers.
This technique has worked well but any brand that attempts such activities must research rigorously to identify the sweet spot in your consumer’s life. So, if you are a programmer, you could provide programming best practices. If you are a content writer, you could provide content writing essentials.
We’d be happy to consult your business. Write to us.
Provide your Customers with information beyond your products and services
A website is a key element of building brands not only (obviously) for Online Businesses but also Offline Businesses. A staggering 9 out of 10 times, majority of your consumers are bound to be internet savvy. This makes it sensible to have a good website skill-set. Here’s a tip to find the consumer soft spot to emotionally connect with them.
We suggest extending a helping hand to your consumers, by providing them information and support to their activities. For example, Sunsilk, a predominantly offline brand brought in a new approach by launching an online portal for teens, ‘Sunsilk Gang of Girls’ to provide information on issues related to the challenges of being a teen and going through many body and life changes. This campaign proved to be super beneficial to Sunsilk. Kotex another feminine brand is known to have done something similar to Sunsilk. Such activities allow the brand to develop associations further up the value hierarchy. It helps the brand develop its credibility in the industry, authenticity and authority something impossible to achieve directly. Also these activities help brands to participate (unobtrusively) and be a part of the persons’ (followers) life, thereby emotionally connecting with consumers.
This technique has worked well but any brand that attempts such activities must research rigorously to identify the sweet spot in your consumer’s life. So, if you are a programmer, you could provide programming best practices. If you are a content writer, you could provide content writing essentials.
We’d be happy to consult your business. Write to us.
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[...] remains INTACT and Brand’s Interactivity seems Fabulous. Another example of this could be SUNSILK Gang of Girls initiative, which we recently covered on Webalue.com [...]