A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeffrey Bezos
Today’s quote primarily hops on the ‘Business as a separate Identity’ phrase that has been widely popularized and followed. A majority of people all round the world care for their personal reputation in the society, among peers and relatives. We all dress up to the best of our ability while on an important occasion. Our tones of the voice & medium of conversations change from place to place to suit the location and occasion so as to revive and safeguard our reputation. Our reputation is capable devising our achievements more often than not due to several factors including building trust. The kinds of people that hang out with us are a consequence of the reputation that we have built for ourselves.
Only yesterday I was watching a brand management video (A speech from one of the world’s top management guru) on YouTube that spoke about how “Branding is not about Money nor is it about Product; but is about State of Mind”; the state of mind of the consumer; generating excitement and emotional connection that creates a self developed compulsion to BUY. So how do we conquer the consumer’s state of mind? One possible answer is, ‘By Building Trust’ and consequently building a reputable image for ourselves.
The point here is very simple to be interpreted. Consumers to Business are what Friends and Peers are to Individuals.
Who’s Jeffrey Bezos? (Extracted from Wikipedia.com)
Jeffrey Preston Bezos (born January 12, 1964) is the American founder, president, chief executive officer and chairman of the board of Amazon.com. Bezos, a Tau Beta Pi graduate of Princeton University, worked as a financial analyst for D. E. Shaw & Co. before founding Amazon in 1994. He was named Time magazine’s Person of the Year in 1999. In 2008, he was selected by U.S. News & World Report as one of America’s Best Leaders.
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Brand = Reputation is the song I sing in every presentation I do Meheer. This simple message should be enough for any small business to come to grips with the importance of their brand. If your reputation is less than stellar, changing the logo won’t change a thing.