Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a longer version of American Online is an American company that provides internet services and social media networking. The internet company has announced its ongoing process [...]
Your brand is vital to you and ensuring good brand management is essential. Wouldn’t it help if you could find good brand management software? The market today is flooded with softwares of all kinds including those that help you track the performance of your brand. Building your brand is very much a part of managing [...]
November 21, 2009 | Posted in
Brand Management |
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Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to be a social animal. Really? I’ve been living in my current apartment for the last 2 years and apart from the name of the person next door I really don’t know much about them. Well [...]
Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way of implementing the same techniques with a different approach. Off late with the rise of interactivity in the guise of Web 2.0, the way we [...]
Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding campaigns. How often, do we hear of million dollar campaigns gone wrong due to unseen and unaccounted for errors? We have ourselves, at Webalue.com Communications, [...]
Interbrand has come out with the best global brands this decade. www.interbrand.com (Click Here). As can be seen Coca-cola has been the numero uno for the last decade. Even the second third and fourth positions have been relatively stable throughout the decade. While some brands like Ford and Citi have taken a dip Toyota has maintained [...]
The latest ad on the Indian television screen will be the hot and sizzling Ash and Abhishek one for LUX. With this star couple, Lux has come back in style. World over for almost a century, Lux - the beauty soap from the Unilevers have been positioning with the ‘Brings Out the Star in You’ advertisement [...]
