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A Decade of Best Global Brands

Interbrand has come out with the best global brands this decade. www.interbrand.com (Click Here). As can be seen Coca-cola has been the numero uno for the last decade. Even the second third and fourth positions have been relatively stable throughout the decade.  While some brands like Ford and Citi have taken a dip Toyota has maintained and grown thanks to its Prius model. Of course Citi and American Express have been the worst hit by the global financial crisis but surprisingly a luxury brand like Louis Vuitton has been in the top. Even the industry trend analysis points to a growth in the luxury goods sector in this times of economic crisis too.

So have a look and enjoy the success of these brands that are so much a part of our lives!

Top ten Brands for 2009 in brief
1. Coca-Cola 68,734 ($m)
2. IBM 60,211 ($m)
3. Microsoft 56,647 ($m)
4. GE 47,777 ($m)
5. Nokia 34,864 ($m)
6. McDonald’s 32,275 ($m)
7. Google 31,980 ($m)
8. Toyota 31,330 ($m)
9. Intel 30,636 ($m)
10. Disney 28,447 ($m)

3 Responses to A Decade of Best Global Brands

  1. Salvatore Reply

    November 4, 2009 at 6:49 am

    Toyota was at 6 in 2008 and is at 8 this year. It does not appear to have grown to me. Louis Vuitton too has maintained its position from last year. Can you please clarify your source?

  2. Lata Vijaybaskar Reply

    November 4, 2009 at 6:59 am

    Yes Salvatore, I agree to your point. But I have not been speaking of their growth just from 2008 -09. Compared to Ford, Toyota’s position this decade has seen growth… Likewise luxury goods have also grown in the past decade. And this information is available on the interbrand website.

  3. Meheer Thakare Reply

    November 5, 2009 at 4:08 am

    Interesting, the report insights specify a dramatic erosion in the Financial companies’ brand values.

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