Voice of Consumers
Yesterday evening we launched a couple of new tools to the Webalue.com System. The tools are still in the development mode and hence not all details can be let out at the moment. Nevertheless, we’d like to encourage you to make use of these tools for your Marketing Research.
Consumer feedbacks have always been an essential component of Brand Management. We realised this early, during our research and conceptualizing stage at Webalue.com. That first prompted us to have Voice of your Consumers as a Key Performance Indicator in quantifying a Brand’s performance.
‘Voice of Consumer analytics’ has an unimaginably large horizon that is yet to be completely tapped and made effective use of. We couldn’t resist taking a plunge into this market. As we recognise a huge potential insights for our clients (You) in collecting consumer feedback data that consequently acquires a better understanding of consumer profiles, the attempt is to empower Brand Managers with optimum research tools for a consequentially better decision making. So, today we are announcing two new features in Consumer Feedback.
1. Customized survey of your website visitors, and
2. Consumers voice reporting
Stay connected to http://communications.webalue.com/ for details into latest features. In the upcoming posts we will publish the Usage Manuals and Benefits of the new branding tools Announced today.
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Are you a Marketing Expert? Have you considered marketing your services on the Internet?
What kinds of surveys can be taken in this new inclusion. Is this is a sophiscated include or are you launching it in simple format for now. Looking forward to know more.
Rocky,
Like I mentioned we aint revealing all the information today, but I think I can allow answers to your questions.
I am not sure how you particularly define ‘Sophisticated’, but I can tell you that the current capabilities of the system are to the best of our abilities. That being said, in the surveys there are multiple types of questions and responses that can be fabricated by your managers. Specifically, you can ask Mutiple choice questions, rating scales, Single & Multiple Textboxes, Essay types, Numerical textboxes, etc.
Hope that answers your question.