I have do my MBA internship soon and was thinking of doing it in an advertising company in brand management. I ve heard its an exciting career and pays well. What exactly does it involve and what is the scope for advancement in this line?
Thanks!
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Are you a Marketing Expert? Have you considered marketing your services on the Internet?
The US Dept. of Labor has a great web site for researching occupations of all sorts. You might want to check this out to do some more research: http://www.bls.gov/oco/home.htm
Brand management involves managing the tangible and intangible aspects of the brand. For product brands the tangibles are the product itself, the packaging, the price, etc. For service brands the tangibles are to do with the customer experience – the retail environment, interface with salespeople, overall satisfaction, etc.