In May of 1931, an internal memo went out from Neil McElroy who had been at P&G for 6 years in the ad dept. He was working on ads for Camay soap and angry that he was competing for attention with other P&G brands such as Ivory. He laid out a structure which would be the beginning of BRAND MANAGMENT. He later went on to be US Secretary of Defense during the late 50s.
Related posts:
- Trying To Come Up With A New Company Name For A Clothing Company … Trying To Come Up With A New Company Name For...
- Technology and Brand Management Company | Brand IT Solutions … Brand It Solutions offers professional website design, website development,...
- Whats A Good Name For A Marketing Company? – Brand Management World Were going to be targeting Non-Profit Organizations as well as...
- What Is The Difference Between Brand Management And Product Development? The discipline of brand management was started at Procter &...
- The Rise of the Dragon: Is your company planning to enter China The Chinese Economy has continued to display consistent growth figures...
-------------------------------------------
Are you a Marketing Expert? Have you considered marketing your services on the Internet?