Please Tell Me The Most Basic Book For Brand Management?

Posted by on Jan 3rd, 2010 and filed under People discuss Branding. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

a book which would be a starter for the knowledge of branding field

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1 Response for “Please Tell Me The Most Basic Book For Brand Management?”

1. icprofit says:

   January 3, 2010 at 10:16 am

   Branding For Dummies
   By Bill Chiaravalle, Barbara Findlay Schenck
   Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

   Reply

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