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Please Tell Me The Most Basic Book For Brand Management?

a book which would be a starter for the knowledge of branding field

One Response to Please Tell Me The Most Basic Book For Brand Management?

  1. icprofit Reply

    January 3, 2010 at 10:16 am

    Branding For Dummies
    By Bill Chiaravalle, Barbara Findlay Schenck
    Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

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