The Kotler-Srinivasan Center for Research in Marketing at Great Lakes Institute of Management , Chennai conducted the third ‘Great Lakes NASMEI (North American Society for Marketing Education of India) Conference’ at its new campus on … CRM, Multi-functional aspects of marketing , Multi-channel marketing /mobile marketing , brand equity/architecture management , marketing alliances (new product development and distribution), marketing in shrinking economics, brand market …
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B-school roundup: Schulich school of Business, Canada launches …
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