Should I take up a specialised role as head of consumer research/insights or a general brand management role overseeing all the marketing comms?
Both offer good scope but what’s a better decision in the long run?
Many thanks!
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Are you a Marketing Expert? Have you considered marketing your services on the Internet?
“Consumer Insight” would require a marketing genius in order to have a secure future. Consumers are difficult to track and impossible to predict. Any company-wide decrease in sales would result in the holder of this position being fired.
Brand manager seems the natural route to long-term career-advancement.
But if you have supreme confidence, select the Consumer Insight position..