Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

What Is A Brand Management?

• A brand is relationships – how people connect to us and we connect to them
• The brand value reflects how our name is perceived
• The meaning and value of the brand are used to develop an effective marketing mix (What are we saying and to whom? And do they believe us?)
• The value of the brand may have heightened importance due to the intangible nature of a particular organization – how is the value of what we provide assessed?
• The route to establishing trust (consistency!)

One Response to What Is A Brand Management?

  1. Dont Talk to Stranger Reply

    January 14, 2010 at 1:14 am

    It’s a type of marketing where it seeks to increase the customer’s perceived knowledge of a product, product line and brand. So the more people recognize a product and its brand, brand management is established.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>