Can you give more information, please?
Thank you!
If you could tell me links about it, I appreciate.
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It’s similiar to online reputation management. It’s about taking care of your brand online pretty much. Seeing what people are saying about it an responding before a negative effect takes place. It’s also about managing your brand in terms of search engine results. This relates to e-marketing where you will focus on online marketing campaigns (such as virals etc.) and on getting your brand’s website to appear on the first page of search results on google for example.
And that’s just a few things. So as the term suggests, online brand management is literally about managing everything that relates to your brand on the Internet and keeping track of this and even controlling what happens to your brand name online.