There are several, though most people are familiar with brands through consumer marketing and advertising–product, service, organization, person, event, or geography.
Product – brands associated with tangible products which can be a specific individual product or a family of products. Examples: Levi Strauss jeans, Toyota Hybrid, Gatorade.
Service – brands relate to companies offering complete solutions or intangible services.
Examples: Amazon, Google, Starbucks, Disney, credit card issuers, etc.
Organizational – brands are related to the sum of the products or services offered by a company.
Examples: Nike, Microsoft, Coca-cola, Wal*mart, etc.
Person – brands associated with personality of one or more famous (or not so famous) individuals.
Examples: Michael Jordan or Tiger Woods apparel, fragrances by Jennifer Lopez, etc.
Event –
Examples: the Olympics, New Year’s Eve at Times Square in NY, Tour de France, etc.
Geography – characteristics that governments, regions, cities, or specific building or national landmark locations. These areas try to convey specific messaging about their particular area, like it’s a good place for tourists to go, or they’re very foreign business friendly, etc.
Examples: Grand Canyon Nat’l Park (tourism), Empire State Building (commerce, tourism), Mountain High ski resort (tourism), Cayman Islands (banking, tourism), etc.
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Are you a Marketing Expert? Have you considered marketing your services on the Internet?
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I have been in both management and advertising for many years and am not familiar with this term. I would guess it’s pretty simple, meaning the category of the brand–like McDonald’s is fast food and Macy’s is a department store.
If this didn’t help, I hope it at least helped you to feel less dumb.