What Is The Impact Of Celebrity Brand Ambassadors On The Consumers?

Posted by Alicia Cruise on Jan 22nd, 2010 and filed under People discuss Branding. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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Categories: People discuss Branding
Tags: Ambassadors, Brand, Celebrity, Consumers, Impact, What

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1 Response for “What Is The Impact Of Celebrity Brand Ambassadors On The Consumers?”

1. Dilyan says:

   January 22, 2010 at 1:42 pm

   Celebrity endorsers are used by brands to transmit part of their image and charisma to the brand they associate themselves with. For example, this ad with the three guys –
   Roger Federer (tennis player champion), Tiger Woods and Thierry Henry (famous soccer player) who advertise Gillette directly help the brand to portray success and high achievement associated with their brand

   Reply

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