http://communications.webalue.com/2010/01/22/what-is-the-impact-of-celebrity-brand-ambassadors-on-the-consumers/ .... your Brand Management Guide Thu, 21 Apr 2011 08:24:58 +0000 hourly 1 http://wordpress.org/?v=abc http://communications.webalue.com/2010/01/22/what-is-the-impact-of-celebrity-brand-ambassadors-on-the-consumers/comment-page-1/#comment-1340 Dilyan Fri, 22 Jan 2010 13:42:07 +0000 http://communications.webalue.com/2010/01/22/what-is-the-impact-of-celebrity-brand-ambessoders-on-the-consumers/#comment-1340 Celebrity endorsers are used by brands to transmit part of their image and charisma to the brand they associate themselves with. For example, this ad with the three guys - Roger Federer (tennis player champion), Tiger Woods and Thierry Henry (famous soccer player) who advertise Gillette directly help the brand to portray success and high achievement associated with their brand Celebrity endorsers are used by brands to transmit part of their image and charisma to the brand they associate themselves with. For example, this ad with the three guys –
Roger Federer (tennis player champion), Tiger Woods and Thierry Henry (famous soccer player) who advertise Gillette directly help the brand to portray success and high achievement associated with their brand

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