What Product, Brand, And Strategy Have To Do With Each Other?

Posted by Alicia Cruise on Jan 26th, 2010 and filed under People discuss Branding. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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1 Response for “What Product, Brand, And Strategy Have To Do With Each Other?”

  1. Linda M says:

    Sam,
    Strategy is your business goal and overall plan. This includes your target market, your distinguishing characteristic (differs you from your competitors), your marketing and promotion, etc.
    Product is what you sell, and a brand is your visual and verbal image. Your business and product can have separate brands, but for small businesses, they are generally the same.
    Some people think of branding as just identity symbols, but it includes everything you do to leave a distinct impression of your business with customers and market members. It also includes their impressions of you, your product and your business.

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