A good leader always has a soft corner for brainstorming. But brainstorming sessions are a tricky turf to play on. Though they may give a sense of holistic coverage to the discussion. As a Brand Owner, you may want to re-visit the brainstorming based decisions at an more appropriate level. In other words, it is [...]
This intensive course, held on 18th March, shows you why offline can bring significant benefit to online marketing campaigns. This one day course starts with the fundamental principles of marketing
Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral. Ed Roach: Laura, what impact on their customers do you think a company’s CEO would have if they blogged and allowed comments? Laura Ries: It depends on the [...]
“Pinstorm helps Sharekhan, Jet Airways and leading financial, travel, consumer and business brands with digital brand management , including social media.” Noel Swain, VP marketing , Cleartrip.com, says, “Our digital spend has gone up …
Or Subscribe to Our Marketing Blog Via Email …. Put your crisis management team into action: My friends in PR tell me that the most valuable (and expensive) team members in their arsenal are the crisis management people. Why?
Since many small businesses start online, they may begin focusing on online marketing , where you maximize profits in areas that provide strong returns, measuring such things as brand perception, downloads, content preference, …
LG Electronics is now focusing all its effort inside making LG mobile phone an excellent plus premium brand . This is a commitment made by the LG Electronics.
