A good leader always has a soft corner for brainstorming. But brainstorming sessions are a tricky turf to play on. Though they may give a sense of holistic coverage to the discussion. As a Brand Owner, you may want to re-visit the brainstorming based decisions at an more appropriate level. In other words, it is not the Brainstorming session that helps making informed desicions, what matters more is the people involved in the session in the first place.
How do you judge the appropriateness of your organizations Brainstorming sessions? Answer the following questions,
- Are you a Start-up or Are you a Medium-scaled organization?
- If start-up, then who was involved in the decision-making session?
1. Family and Friends (Including family members that double-up as colleagues)
2. Colleagues, Investors, Customers and other company stakeholders.
With Family and Friends involved in business decision making, a lot of irrelevant discussions take place. Certain research also indicates a heavey sense of pessimism with regards to Investments and Opportunity conversions.
With professionaly engaged stakeholders participating in the discussion, the focus of communication is fixed and up-to-point. This also helps quickenning the processes.
- If Medium-scaled Organization, who was involved in the decision-making process?
1. Members with varied diverse backgrounds
2. Members that belong to the domain of discussions
The formation of the Brainstorming group is more important than we may percieve. A brainstorming session must have a set of members belonging to varied domains. At the same time the need for domain experts or departmental heads cannot be ruled as low. The key here is to balance the presence of the participants in a way that more domain based discussions can be implemented. Critical examination from other varied backgrounds adds a holistic approach to the discussion.
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When I conduct Branding sessions, I assemble what I refer to as the Branding Team. These are individuals from the company’s stakeholder group. We try to draw from the diverse stakeholder pool such as management, clerical, production, union, customers and suppliers. We also try and include the staff member who is often a leader among the other staff but who more times than not are negative to new ideas. We call this person the wrench, as they try to throw a monkey wrench into things. By including this person they quickly change from wrenches to advocates and help in the implementation phase of the process.
It is also good to remember that the group be an odd number. I like this because I like to hold a vote when we get log jammed on a decision. Ties are not beneficial to a conclusion.