Comments on: Making Brand Decision based on brainstorming sessions http://communications.webalue.com/2010/02/24/making-brand-decision-based-on-brainstorming-sessions/ .... your Brand Management Guide Thu, 21 Apr 2011 08:24:58 +0000 hourly 1 http://wordpress.org/?v=abc By: Ed Roach http://communications.webalue.com/2010/02/24/making-brand-decision-based-on-brainstorming-sessions/comment-page-1/#comment-1826 Ed Roach Sat, 06 Mar 2010 04:31:19 +0000 http://communications.webalue.com/?p=1530#comment-1826 When I conduct Branding sessions, I assemble what I refer to as the Branding Team. These are individuals from the company's stakeholder group. We try to draw from the diverse stakeholder pool such as management, clerical, production, union, customers and suppliers. We also try and include the staff member who is often a leader among the other staff but who more times than not are negative to new ideas. We call this person the wrench, as they try to throw a monkey wrench into things. By including this person they quickly change from wrenches to advocates and help in the implementation phase of the process. It is also good to remember that the group be an odd number. I like this because I like to hold a vote when we get log jammed on a decision. Ties are not beneficial to a conclusion. When I conduct Branding sessions, I assemble what I refer to as the Branding Team. These are individuals from the company’s stakeholder group. We try to draw from the diverse stakeholder pool such as management, clerical, production, union, customers and suppliers. We also try and include the staff member who is often a leader among the other staff but who more times than not are negative to new ideas. We call this person the wrench, as they try to throw a monkey wrench into things. By including this person they quickly change from wrenches to advocates and help in the implementation phase of the process.

It is also good to remember that the group be an odd number. I like this because I like to hold a vote when we get log jammed on a decision. Ties are not beneficial to a conclusion.

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