Audience Measurement Cocktails The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several such other discussions that I (and probably you too) have had with media personalities, this discussion too ended with dissatisfaction and helplessness towards the un-match-able figures produced by different Audience Measurement [...]
Off late I have been receiving quite a lot of emails from Marketing Managers, asking me to post some tips on quick, cheap and effective Online Branding. Here’s a quote from one of the emails, “Meheer, I follow your Branding Magazine and am a regular subscriber to your feeds. Mate, I’d really be intrigued to [...]
When it comes to Branding, whom do trust more? Your consumer’s interests? Or some supposedly (grey-haired blabbering) self-proclaimed brand expert who has probably always been focussed at criticizing current trends because they won’t work out for him? As surprised as I could ever be, I came across this recent article (‘The Danger of You Centered [...]
A good leader always has a soft corner for brainstorming. But brainstorming sessions are a tricky turf to play on. Though they may give a sense of holistic coverage to the discussion. As a Brand Owner, you may want to re-visit the brainstorming based decisions at an more appropriate level. In other words, it is [...]
Just thought of this as an important pointer to practicing and/or studying Brand Management. Certain brand management definitions suggest that branding, when successful, is the key to enable the business to charge premium rates for its offerings. Several of us have seasoned to grow with this belief. I think it is too harsh and impractical to [...]
A few days back, I was at one of the Hokey Pokey Ice cream parlors in Mumbai with my family. Sadly though, the experience of the environment and tastes was too bad for reasons irrelevant to the context of this article (note: I am trying hard to not make this article seem like a product [...]
I feel very helpless like I’m facing a brick wall, so I’d appreciate any professional advice. I have been working in support and account management for 6 years for a financial software company, I got my MBA in marketing and now looking to transition to brand management in consumer product goods. However, I am being [...]
Branding Strategies and Business Strategies cause the most confusion in Brand Managers at the management level. While it is important to recognize the difference between the two, one must understand that both are to be aligned with each other to create certain value for the stakeholders of the organization. While Business Strategy could effectively accommodate [...]
Three Months after we first predicted a potential change in the Brand strategy of Bajaj Auto Ltd [BAL] on account of plunging market shares and changing Brand Values, the company has finally taken their changing strategies public. On Wednesday, 9th of December 2009, Rajiv Bajaj, the Managing Director, BAL, announced that the company was all [...]
Yesterday evening we launched a couple of new tools to the Webalue.com System. The tools are still in the development mode and hence not all details can be let out at the moment. Nevertheless, we’d like to encourage you to make use of these tools for your Marketing Research. Consumer feedbacks have always been an [...]
