Webalue.com Communications » Alicia Cruise

How offline marketing boosts online effect by 40%

Alicia Cruise — Mon, 15 Feb 2010 06:59:14 +0000

This intensive course, held on 18th March, shows you why offline can bring significant benefit to online marketing campaigns. This one day course starts with the fundamental principles of marketing. A good read for people strategizing their brands.

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How offline marketing boosts online effect by 40%

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Rapid growth of Social Media Marketing spends in India

Alicia Cruise — Tue, 09 Feb 2010 06:46:37 +0000

A good article briefing up visitors with the current social media scene in India. Although the article lacks the much needed spending numbers and amounts, its should be a good read for many.

“Pinstorm helps Sharekhan, Jet Airways and leading financial, travel, consumer and business brands with digital brand management , including social media.” Noel Swain, VP marketing , Cleartrip.com, says, “Our digital spend has gone up …

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Rapid growth of Social Media Marketing spends in India

Social Media : Search & Digital Marketing in Asia Social Media is slowly getting into the culture of Internet...
Social Media is going to stay, what's your 2010 social media plan … Marketers Plan 2010 Increases in Social Media – the said...
Social Media is going to stay, what's your 2010 social media plan … Marketers Plan 2010 Increases in Social Media – the said...

Toyota’s Marketing Mistakes

Alicia Cruise — Tue, 09 Feb 2010 06:42:18 +0000

This article discusses on the issue of Toyota’s fumbling Branding and PR activities. It further jots down the lessons learnt of such strategies.

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Toyota’s Marketing Mistakes Cost Them Brand Equity

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Five Marketing Performance Management Best Practices that you’d like to review..

Alicia Cruise — Sun, 07 Feb 2010 20:32:50 +0000

With many small businesses start online, they may begin focusing on online marketing, where you maximize profits in areas that provide strong returns, measuring such things as brand perception, downloads, content preference, …

Here are five best practices for implementing a marketing performance management system that drives high growth and simplifies decision making.

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5 Marketing Performance Management Best Practices To Increase …

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LG Electronics Weird Brand Management Campaign

Alicia Cruise — Thu, 04 Feb 2010 07:52:36 +0000

LG Electronics is now focusing all its effort inside making LG mobile phone an excellent plus premium brand. This is a commitment made by the LG Electronics.

Not sure what they mean by an “Excellent” brand. Isnt “Excellent” an ambiguous core value to promote??

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LG Electronics Likewise Set-Up A Brand Management Team That Will …

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What Product, Brand, And Strategy Have To Do With Each Other?

Alicia Cruise — Tue, 26 Jan 2010 13:23:39 +0000

i need answer relate from innovation management thinx… Related posts:Brand Management – Brand Innovation – Brand Marketing – P & G Case … Procter & Gamble is one of the largest marketers of... Commercial Planning Manager – Market Strategy & Planning : Another … The marketing function at United Biscuits is amongst the busiest... Related posts:

Brand Management – Brand Innovation – Brand Marketing – P & G Case … Procter & Gamble is one of the largest marketers of...
Commercial Planning Manager – Market Strategy & Planning : Another … The marketing function at United Biscuits is amongst the busiest...

Marketing Digital Asset Management – Digital Marketing Shift …

Alicia Cruise — Tue, 26 Jan 2010 05:09:12 +0000

Although managing digital assets is not seen as the “sexy” side of marketing , it is a critical component to increasing efficiency with operations, ensuring consistency in presenting a brand to the marketplace, and maximizing the return …

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Marketing Digital Asset Management – Digital Marketing Shift …

Senior Digital Marketing Manager, Riverford organic veg | Jobs … Experience in delivering digital marketing excellence within an innovative or...
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Cannondale strengthens Global Brand Marketing and Product …

Alicia Cruise — Mon, 25 Jan 2010 10:11:44 +0000

Cannondale Bicycles announced today that it has redesigned the structure of its Marketing and Product Management departments to create one central group that.

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Cannondale strengthens Global Brand Marketing and Product …

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Ragley Strengthens Global Brand Marketing and Product Management … Ragley Strengthens Global Brand Marketing and Product Management Competencies to...
Director, Global Sales & Marketing With a small team of direct reports, you will play...

Do I Have A Chance At A Assistant Marketing Manager Job?

Alicia Cruise — Mon, 25 Jan 2010 07:23:32 +0000

Hello All,
I have a interview Friday for a Assistant Marketing Manager Position. I have a BFA in fashion with 4 yrs of design and 1 yr of Brand Management. I am a specialist in Intimate Apparel because that has been my focus for the past 5 yrs.
I am going up against Business students who have the business skills that I do not. One thing I do have is more work experience, and a strong knowledge of the product while most business students have no idea of the process of fashion.
I am flying out for the interview so thats a good sign I was told but I want to ace this interview but also feel confident that this is a job I can perform. By the way I am very resourceful. I am very good at finding the answer.
How can I stand out?

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Strategic Brand Management: Creating and Sustaining Brand Equity …

Alicia Cruise — Mon, 25 Jan 2010 06:46:56 +0000

rigorous treatment of brand -equity creation and management , that should be appreciated by all who have serious interest in this aspect of contemporary marketing . The author holds a Ph.D. in marketing from Northwestern …

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Strategic Brand Management: Creating and Sustaining Brand Equity …

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