Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to be a social animal. Really? I’ve been living in my current apartment for the last 2 years and apart from the name of the person next door I really don’t know much about them. Well [...]
Interbrand has come out with the best global brands this decade. www.interbrand.com (Click Here). As can be seen Coca-cola has been the numero uno for the last decade. Even the second third and fourth positions have been relatively stable throughout the decade. While some brands like Ford and Citi have taken a dip Toyota has maintained [...]
The latest ad on the Indian television screen will be the hot and sizzling Ash and Abhishek one for LUX. With this star couple, Lux has come back in style. World over for almost a century, Lux - the beauty soap from the Unilevers have been positioning with the ‘Brings Out the Star in You’ advertisement [...]
Vroom! The sound of a car igniting can bring in varied emotions to its passengers – Thrill, freedom, adventure, luxury, doubt, safety… it is these emotions that the marketers use to position themselves. These emotions make the brand attributes of the cars. Cadillac and Mercedes-Benz say luxury and a lofty station in life. Jaguar and [...]
Branding has become a ubiquitous term that most people today use. Be it a product, a whole corporate or just your career, branding seems to be the mantra for success. Yet the unsuspecting cattle know more about branding than the marketers who swear by the term. Branding is a long term strategy and not a [...]
Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business grew into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager [...]
Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a very festive 3-4 months. So would the marketers and brand managers let this opportunity pass? Festive season calls a highly lucrative audience which a huge [...]
