I want to do something with Advertisement, working from average to large companies and also branding. Which major would be a good one for these things, Business Management or a Communication degree ?
Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding campaigns. How often, do we hear of million dollar campaigns gone wrong due to unseen and unaccounted for errors? We have ourselves, at Webalue.com Communications, [...]
The latest ad on the Indian television screen will be the hot and sizzling Ash and Abhishek one for LUX. With this star couple, Lux has come back in style. World over for almost a century, Lux - the beauty soap from the Unilevers have been positioning with the ‘Brings Out the Star in You’ advertisement [...]
Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive image. If you also happen to own a Mac, but were also once a PC owner the set-up in the commercial will resonate with you. [...]
Vroom! The sound of a car igniting can bring in varied emotions to its passengers – Thrill, freedom, adventure, luxury, doubt, safety… it is these emotions that the marketers use to position themselves. These emotions make the brand attributes of the cars. Cadillac and Mercedes-Benz say luxury and a lofty station in life. Jaguar and [...]
The Big Three Brands of Internet Google, Yahoo and MSN have always been in the news dominantly on comparative basis. The internecine war for more exposure and consumer acquisition has lasted for years. Today is no exception. The newly appointed CEO (January, 2009), Ms Carol Bartz on behalf of Yahoo has announced a $100 million [...]
Yesterday we covered the basics of Online Marketing. today we thought it would be great to share how exactly online marketing differs from Traditional marketing techniques. We will later also cover up a few concerns related to Online Marketing. What are the advantages of Online marketing? 1. Faster communication with consumers: Throughout the past decade, [...]
Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage and a huge chunk of companies decide to discard or reduce advertising and communication budgets to sustain profitability due to what seems to be an [...]
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group’s flagship company, Bajaj Auto Limited [BAL], is ranked as the world’s fourth largest two- and three- wheeler [...]
How does a brand communicate with its consumers? Advertising is an obvious answer. It has managed to work wonders for companies looking to communicate with consumers and that too in large numbers. I recall reading an article which stated that an average person is exposed to approximately 3000 to 10000 advertising messages every day. And [...]
