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Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several such other discussions that I (and…

The Most Common Mistake Brand Managers make: Golden Rule

Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding…

LUX Comes Back

LUX Comes Back

The latest ad on the Indian television screen will be the hot and sizzling Ash and Abhishek one for LUX. With this star couple, Lux has come back in style.…

Is Your Brand Tone Deaf?

Is Your Brand Tone Deaf?

Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive…

Automobile Branding – changing times

Automobile Branding – changing times

Vroom! The sound of a car igniting can bring in varied emotions to its passengers – Thrill, freedom, adventure, luxury, doubt, safety… it is these emotions that the marketers use…

What may have Prompted Yahoo! to invest in $ 100 million branding campaign?

The Big Three Brands of Internet Google, Yahoo and MSN have always been in the news dominantly on comparative basis. The internecine war for more exposure and consumer acquisition has…

Online marketing advantages against Traditional marketing

Online marketing advantages against Traditional marketing

Yesterday we covered the basics of Online Marketing. today we thought it would be great to share how exactly online marketing differs from Traditional marketing techniques. We will later also…

Managing Recession Risks through Marketing Communications and Advertising

Managing Recession Risks through Marketing Communications and Advertising

Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage…

Branding Mishaps: BAL’s ad campaign disaster

Branding Mishaps: BAL’s ad campaign disaster

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron…

How to Build Brands with none or less Advertising Budgets

How to Build Brands with none or less Advertising Budgets

How does a brand communicate with its consumers? Advertising is an obvious answer. It has managed to work wonders for companies looking to communicate with consumers and that too in…