Audience Measurement Cocktails

The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several such other discussions that I (and probably you too) have had with media personalities, this discussion too ended with dissatisfaction and helplessness towards the un-match-able figures produced by different Audience Measurement tools. Like it or not, It’s a cocktail out there. Media guys are forever left nailed on the guessing porch sipping on the mixture of spirits. Reasoning this problem with lack of ‘Standardization’ or ‘Research’ doesn’t really help resolving the headache of the Media Agency, Publisher or for that matter even the Advertiser. So how do you handle the dilemma?

Here’s a few (not all) pointers that may help you raise your odds at making the right web marketing decisions.

Get your Basics right

Imperative. Very imperative.. that you understand the basics of Audience Measurement Analytics. I have had a few top honchos challenging me with the wrong questions. Read as much as you can, subscribe to Alerts, Blogs or e-Magazines, Newspapers, etc. The more you read the better chance at success with your campaigns.

Audience Measurement Partner choice:

Choose your Partner tactfully: Spend a nice long meeting with the Analytics provider understanding their offerings. Deep diving with the following queries may help,

• Who are they?
• Why are they into Audience Measurement?
• What makes their Data Unique (Value provision to your product/service)?
• What is their detailed methodology? (probe both Logically and Technically, quite literally)
• Venturing your queries into their backend operations will also help?

Trust the Partner: (I won’t waste lines here) Satisfactory answers to the above queries will help you build trust. Trust builds confidence and confidence will win you recognition.

Work with your Analytics Partner: Let’s face it you are never going to be presented with insights on the silver platter in this industry. And no Analytics user interface till date has been able to present the data with suitable flexibility. The human race is yet to discover such advanced technology. So before finalizing your commercials, evaluate your partner’s commitment and openness to work with you in tandem to produce ad hoc data when needed.

Clients

Ensure client’s awareness:  Clients and Suppliers, at times, prefer to be varied on new technology acceptance as a consequence of conservative approach due to the risk association. It shouldn’t be tough to help them understand and justify the numbers you present, if you believe in your Measurement tool.

Maintain Transparency and expect the same: Make it a mandate to point out any discrepancy or doubt with the data you present. On Clients or Suppliers insistence you may want to cross verify your findings.

Analysis

Cross Verification: Try not to cross verify the figures with other measurement tools. By doing so, you are only confusing the stakeholders. Research internally within the limited but sufficient horizon of your Audience Measurement partner. And (as expected) if you can’t control your urge to take a second opinion, look for secondary data available on the internet.

Avoid making decisions on intangible differences: This is too obvious. I shouldn’t be telling you this. Do not drive your campaign on the basis of intangible differences. For example, if a publisher has been receiving 1,000,000 impressions in total, of which 400,000 belong to Socio-economic class A and 350,000 belong to class B, do not expect this site to bring you effective success with a “Blackberry” phones campaign.

 In India and across the world there have been discussions on enforcing standardization in the industry. Arriving at a consensus with measurement techniques is a far-fetched idea at the moment. While this Audience Measurement hangover might take a few years to normalize and because the Party must go on, you’ll need to dump the concerns and hit the dance floor without mixing your drinks.

Related posts:

1. Marketing Measurement | TechFloat.com Sales marketing outsourcing is a better place to brand building....
2. The Human Mutant has arrived Well I guess the cyberworld today is seeing a mutant...

See the original post:
Which Major Would Be Suitable For Me ? – Brand Management World

Related posts:

1. Why Is Design So Close To Branding? – Brand Management World About advertising amp and-his Anyone best Brand brand - manager...
2. Whats A Good Name For A Marketing Company? – Brand Management World Were going to be targeting Non-Profit Organizations as well as...
3. Facebook Has Confidence Of Major Brands: Procter & Gamble Sees … Facebook Has Confidence Of Major Brands: Procter & Gamble Sees...

It is difficult to believe that the most common mistake Brand Managers commit is, ‘to lose the focus of their target market and consequently spending their campaign budget across so wide that they eventually cannot attract the individual or consumer effectively’.

The other day I was engaged in a very constructive discussion with Ed Burghard, a retired Harvey Proctor Marketer about Branding (Thanks to Ed Roach, who introduced me to Ed Burghard ). Ed is the CEO at The Burghard Group, LLC operating from Cincinnati and is also the Executive Director at Ohio Business Development Coalition. He has previously held positions at P & G designated as the Director of Marketing. Do visit his website, http://www.strengtheningbrandamerica.com to know more about him and his work.

We were specifically discussing some unique ideas to promote Brand Ohio and America, when he swiftly pointed out to me one of the most common mistakes committed by Brand Managers. He quoted, ‘just wanted to give you some insight into the balancing act brand managers need to master in order to successfully compete in the market.  Too often, they don’t say no to good ideas and spread their budget so thin across a number of tactics that collectively nothing is achieved.  The other thing they do is mistakenly assume that it is sufficient if some of their target is reached by a tactic.  In reality though, it is a game of individuals.  The overlap of individuals reached in the communication tactical plan is what matters most.  Focusing on creating this overlap is critically important.’

Ed has been exposed to quite a large number of brand managers throughout his career which makes his comments extremely credible.

Webalue.com’s Branding Panel Expert and Adviser, Ed Roach has similar ideas. Ed has 25 years of experience in branding, where he helps small businesses position their brands to showcase the differentiating factors. Visit Ed’s website at http://www.thebrandingexperts.ca, to know more about his services. According to Ed, ‘Individuals=stakeholders. Each “individuals” agenda should be accounted for and play into the overall success of the brand promise as much as it can be, given the assortment of personalities.’

The extraction of both these successful branding veterans suggest that brand managers often focus on too many channels to promote their brand during a campaign in the bid to reach a wider audience. In the interim of such campaigns the individuals meant to be reached are not effectively communicated with, resulting in a clueless failure. The insights of both these experts further clear the air, strengthening the importance of market research in Branding. Brand Managers cannot make a campaign successful without profiling the target market and then imposing the promotions and advertising to sustain the focus. Concluding, if you’re a Brand Manager or an Owner, make sure you address the most common mistake of ‘loosing focus of your Target Market before your campaign succumbs’.

Related posts:

1. Adaptive Marketing. From Brand Managers To Brand Advocates … Marketing Week writes that many of the holy cows...
2. India Uses Place Branding As A Growth Strategy The Burghard Group has an interesting article outlining India’s efforts...
3. What may have Prompted Yahoo! to invest in $ 100 million branding campaign? The Big Three Brands of Internet Google, Yahoo and MSN...

Lux toilet soap was introduced as bathroom soap in the US in 1925 and in the UK in 1928 as a brand extension of Lux soap flakes. Subsequently Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap.

Lux soap was launched in India in 1929. The very first advertisement in 1929 featured Leela Chitnis as its brand ambassador. It was branded in India as “the beauty soap of film stars’.

Since the 1930s, many well-known Hollywood actresses have marketed the soap to women as a beauty enhancer. Advertisements have featured Dorothy Lamour, Joan Crawford, Laurette Luez, Judy Garland, Cheryl Ladd, Jennifer Lopez, Elizabeth Taylor, Demi Moore, Sarah Jessica Parker, Catherine Zeta-Jones, Rachel Weisz, Anne Hathaway, and Marilyn Monroe, among others. The first male to star in a Lux advertisement was Hollywood actor Paul Newman.

As of June 2009 Lux is sold in over 100 countries. (this information is found on the Unilever website and Wikipedia).

Now the question that arises in my mind is why this now? The personal care products of HUL are facing heavy competition from P&G, ITC and many regional brands as well. In such a scenario should it not leverage on its original LUX theme? The couple’s ad seems irrelevant unless the company plans to change its positioning strategy but then again such a thought doesn’t seem to be communicated in the advertisement. Yes! It is a good ad. But will that make me go down to the supermarket to buy the product??

For Reference also read this article on the Most common Mistakes Brand Managers make.

No related posts.

What tone does your brand send out? Are you even consciously doing this in your marketing? Just like every company has a brand whether they want one or not, brands are also exhibiting a personality/tone whether they are aware or not. The tone many companies sent out is a that of a selfish person where the message is all about them. A big picture of their location and flashy offices, how successful they are, that you should be dealing with someone so influential. NOTHING about how they will address your company’s pain points and deliver on a solutions based promise.

This is how many advertising messages go down – and let’s not forget the flashy graphic to round out the creativity by rubbing the ego of the person who signs the cheque.

Your tone should epitomize your brand promise and compliment your customer’s brand experience. Like Apple, I know I will not have to deal with viruses and it’s going to be very easy to use AND look pretty darn cool as well!

Think about your brand’s tone. It will make your marketing resonate more powerfully with your target customers.

Related posts:

1. Apple Brand Marketing: Apple's Corporate Identity is its Most … Smart companies put a lot of thought into brand management...
2. What, In Management/marketing Parlance Is “brand Type”? There are several, though most people are familiar with brands...
3. Re-Boot Your Brand All brands get tired. After years of carrying out business,...

Cadillac and Mercedes-Benz say luxury and a lofty station in life. Jaguar and Porsche say excitement and swagger. Toyota and Honda say practicality and value. And Volvo of course is the ultimate car in safety.

Yet consumers today want safety as the most important attribute and hence manufacturers have made it as an important feature than a positioning attribute. Of course with so many players and the omnipresent web 2.0 the romance of the brands is over. Customers no longer buy for nostalgia and manufacturers need to address this. Today the focus is on value – customer value. With the use of social media many companies are making inroads into the customer community, but there is more to social media than Flickr and You Tube. Research says German automakers dominate the social media presence while Japanese and American brands are largely absent.

The other day Meheer had written on crowdsourcing and the automobile industry has come up with a new model based on crowdsourcing. Fiat Brazil is now bringing the same principles to the automotive industry and is designing a concept car using crowdsourced ideas collected through a dedicated project website as well as via social-networking sites, including Facebook, Twitter and Orkut. This initiative is dubbed the “Mio” project and the Fiat Concept Car III will be presented at the 2010 International São Paulo Auto Show in Brazil, though it is still to be determined if it will be commercially launched.( source: Brandchannel)

While there now seems to be a lot of importance on crowd sourcing, it needs to be recognized that crowd sourcing may not guarantee quality. Yes there is a lot to be said about the amalgam of many minds. Just make sure it is not a case of too many cooks!

Related posts:

1. Crowdsourcing as a Branding Strategy builder Last week’s post on Social Media Branding at Starbucks got...
2. Branding Mishaps: Why Fiat Uno failed in India? Fiat usually positions its cars as ‘reliable and sturdy’ cars...
3. Social Media is going to stay, what's your 2010 social media plan … Marketers Plan 2010 Increases in Social Media – the said...

Google is a completely innovation centric company, with an internal focus on increasing Advertising revenue. There is no doubt that it is the undisputed winner in Search field. Backed by an excellent Search Engine and several other innovative non-search initiatives, the company manages to stay in news and thus in consumer’s mind when they think Search. The company’s recent upgrade to Translation plug-in has been making Wow rounds all over.

MSN, on the other hand, of recent has managed to slightly revive through the $100 million budget to build awareness of its new brand of search engine, Bing. Bing raised a wave of advertisements and conversations over the Internet and has only benefitted by the hype in terms of increased market share. Unlike Google though, MSN is a much more perfect competitor for Yahoo, with both the companies locking horns in practically every content-based and mobile-services industry. If MSN has Hotmail, Yahoo has ‘Y! Mail’. If MSN has a Web Messenger, Yahoos’ got to have one.

With so much going on at MSN and Google, Yahoo had been over shadowed and nudged away into the corner. Several studies have revealed that consumers (especially the ones who would not strongly recommend a brand to their networks but still like to use it) have a tendency to easily switch brands. According to a recent New York Times report, the company’s market share has been steadily declining and giving in space to MSN’s aggressive marketing. Ms Bartz at Yahoo may have sensed this and thus decided to ring Landor Associates (a renowned consulting firm) to form up a strategy to revitalise the brand, ‘Yahoo’.

What is interesting about this campaign is that Yahoo has decided to attack and differentiate themselves from both MSN and Google indirectly if not directly in the campaign. Firstly, the $100 million dollar budget (which matches MSNs budget for BING) talks to MSN face-to-face, communicating, “Hey you (MSN), If you can spend, so can we. “ And secondly of course its CEO Ms Bartz stating, “They aren’t us and we aren’t them” when prompted with a comparison proving Google’s domination on Search.

About the Campaign (As reported by the NY Times)

Yahoo’s new tagline, “It’s Y!ou,” with Yahoo’s classic exclamation point stuck between the “Y” and the “ou,” is intended to echo changes in its leading products, like its home page, mail and search services, which have become easier to personalize.

“Yahoo has evolved over the last 14 years as the Internet has evolved,” said Ms. Bartz on Tuesday, when the company unveiled its campaign during events for Advertising Week. She also added that Yahoo would continue to work on making it easier for users to combine information about the world, long a staple of Yahoo. “More and more we are going to focus on the ‘you’ side,” she said.

The marketing campaign, which will include television, billboards, print and online components, has a number of related catchphrases all meant to emphasize the message, including “The Internet is under new management, yours,” and “The Internet has a new personality, yours.”

Related posts:

1. Free Article Directory » Leapfrog Marketing Offers Best Search … ... traffic to your website, search engine marketing i.e. Pay...
2. Branding Queries: What is Online Marketing? We received a mail from one of Rachael, a marketing...
3. How to ‘track’ and then ‘carve’ your Brand’s Perception Online A brand personality and its attributes play a cardinal role...

What are the advantages of Online marketing?

1. Faster communication with consumers: Throughout the past decade, with the evolution of Internet Marketing techniques, more companies have grown to realise the time saving advantage possessed by Internet Marketing. Lynn Wolf, director of marketing, Wipfli Ullrich Bertelson LLP, showcased the time saving advantage of Online Marketing [See Figure 2]. Figure 2 clearly explains that where Email marketing for Wipfli may require a mere 4 days of time, the traditional Print media approach would consume approximately 16 to23 days of Preparations (AICPA, n.d).

2. World-wide Reach, with a Cheaper Alternative: Unlike Traditional Marketing, Online Marketing does not possess any barriers in regards to the level of exposure to the target markets. From the smallest entrepreneurial firms to the large multi-nationals, the target market reach limits to global expansion merely exist. Online Marketing tends to level out the playing field for small entrepreneurs to compete with their larger competitors.

Many Large companies access International markets by using wide-reaching methods of Traditional Marketing like Billboards, Mass mailing brochures/newsletters or Television Broadcasting; funds for which are unavailable to smaller entrepreneurial firms. Online Marketing lends an opportunity to both large and small firms to attract the similar market at astonishingly cheaper expenses, thus simultaneously reducing the differences between the marketing capabilities of large and small entrepreneurial firms (DirectTraffic.org, 2007).

Example: Wipfli Ullrich’s E-newsletter program manages to save USD 13000 annually which it would have usually spent in creations of tangible newsletters and brochures for physical mailing purposes (AICPA, n.d).

3. Market Testing before entry: Online Marketing provides excellent opportunity for small entrepreneurial firms for mitigating certain risks associated with International businesses. It allows companies to virtually enter any foreign market and gain valuable know-how about their consumers as well as competitor’s behavioural trends, with minimalistic resources at risk. This allows the firm to test the markets and develop initial knowledge management resource about the target market before formally incorporating or physically entering the market.

4. Response Rate: While Traditional Marketing yields up to 2% response rate from potential Clients and up to 7% from current Clients, Online Marketing manages to pull up to 20% response rate (AICPA, n.d).  Greater Response rates may directly reflect companies Understanding of its consumers, Sales, Reach, etc.

Some Concerns
- Security concerns: Over the past few years there have been an increased number of Consumer Privacy related cases on the Internet (Huaiqing, Lee, & Wang, 1998). Some of them include,

- Junk email marketing which arise when email address lists are illegally obtained by illicit companies who use these lists to send out spam mails.

- Activities of Web Advertisements that track user’s usage trends and preferences.

As a result there has been a certain amount of hesitancy among the consumers to purchase things online.

- Reaching the remote consumer: It is observed that the % rural users of Internet continue to lag behind urban and suburban users. This diminishes the reaching capabilities of products to the rural consumer. A recent study of American rural usage of internet revealed that only 52% of the country’s rural population had an access to Internet (Bell, Reddy, & Rainie, 2004). It possesses has a shortcoming for certain Entrepreneurs who wish to market their products to the rural population. Interestingly, the study also notes that though the rural figures lag behind, they have been on the growth trend. Hence, it can be expected that the rural consumer reach barrier would be laid aside in the upcoming years.

Bibliography
AICPA. (n.d). Internet Marketing—The End of Traditional Marketing as We Know It . Retrieved August 18, 2008, from http://www.aicpa.org/pubs/tpcpa/feb2001/internet.htm

Bell, P., Reddy, P., & Rainie, L. (2004). Rural Areas and the Internet. Washinton. D.C: PEW Internet, from http://www.pewinternet.org/pdfs/pip_rural_report.pdf.

DirectTraffic.org. (2007, June 18). Internet Marketing. Retrieved August 16, 2008, from http://www.directtraffic.org/OnlineNews/Internet_marketing_20075115473.html

Huaiqing, W., Lee, M. K., & Wang, C. (1998). Consumer privacy concerns about Internet marketing. ACM , Volume 41 (3), pp 63 – 70.

Related posts:

1. The Advantages and Disadvantages of Online Marketing Research Online Marketing research has witnessed a growth trend in the...
2. Branding Queries: What is Online Marketing? We received a mail from one of Rachael, a marketing...
3. Online Branding: An Essential Part Of Internet Marketing Plan Thought provoking internet marketing campaigns also ensure that their brand...

Managing Recession Risks

Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage and a huge chunk of companies decide to discard or reduce advertising and communication budgets to sustain profitability due to what seems to be an ideal strategy for cost cutting. The Association of National Advertisers (ANA) conducted a survey to analyse the impact of this current recession on marketing. The results concluded that 77% of surveyed marketers plan to reduce their advertising campaigns’ marketing budgets (Source: Advertising Age).

But, we ask if this indeed is the right strategy to counter the risks associated with recession or a slowdown?? We wouldn’t know the concluding figures until the end of this recession. But some insights can be derived through past experiences. Let’s take the example of the recession that hit us in 1991-1992.

Taylor Nelson Sofres, a market research firm from UK conducted a comparative analysis of expenditure on branding and market share of 127 brands in 46 product categories. It concluded that the highest-performing brands were those that also substantially raised their advertising expenses; ironically the brands that cut their marketing expenditure lost market shares (Financial Times, 2001).

It is said that during a slowdown, the buyers and consumers transform into more risk aversion nature as they lose confidence. Also, lesser consumers come forward to buy products or services as compared to the better times. The only straight forward, way to increase consumer confidence is to introduce re-assurance advertising campaigns. Increasing the media budgets as opposed to several other marketers, gives rise to the reach and awareness of a company’s offerings thereby helping with consumer acquisition.

Real time example
To provide a real-time example of success achieved through increasing media budgets, the case of Oriflame, a Swedish direct-selling company suits the best. Oriflame sells natural cosmetics in 52 countries worldwide. When the recession hit, the company faced several economic challenges in many of its markets. The company boldly responded by increasing the publishing frequency of its products’ catalogue to increase awareness and reach. As on 2001, it produced a total of approximately 30 million copies of its catalogues and in 37 different languages. The sales of the company responded positively (Financial Times, 2001).

Sources:
Financial Times, 2001, Mastering Risk (Volume 1: Concepts), Pearson Education Limited, Great Britain
Advertising Age, URL: http://adage.com/cmostrategy/article?article_id=134526

Related posts:

1. Hardcover, Marketing Management | Advertising Guidelines ... and marketing decision-making and analysis, including product decisions, advertising...
2. Loss On Advertising Other Products Of The Some Company? – Brand … What Is The Scope Of Brand Management ? New Products...
3. Small Business Marketing: Managing Your Voice Brand | Creative … For example, a Virtual Receptionist application is a great tool...

The Bajaj Logo

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group’s flagship company, Bajaj Auto Limited [BAL], is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia.

The group introduced an emotionally connected ad campaign sometime in the 1980s and have stuck to it until the current decade. The theme back then was “Buland Bharat ki Buland Tasveer….. Hamara Bajaj” which translated into English meant ‘Strengthened (fundamental-wise, culture-wise, etc) India’s Strong Image….. Our Bajaj’. It eventually transformed into ‘Naye Bharat ki Buland Tasveer….. Hamara Bajaj’ which in English meant ‘New (modernized, yet culturally strong) India’s, Strong Image…. Our Bajaj’. Check out one of those ad campaigns below. Also note the tune of the advertisement, this tune lasted for the two decades in all generic Bajaj ads.

Transcript of the Above Video:

Scene 1: A young guy travelling on his bike comes across a God Idol installed on the street near a tree. He makes it a point to offer a short prayer on his way.

Scene 2:Four young stylish hunks are walking towards their respective bikes parked close to each other. While sitting on the bike, one of the guys accidentally brushes his shoes against the others clothes. He offers his apology in a traditionally Indian attitude.

Scene 3: A young couple riding on their bike, are having fun while getting too close to each other. But while passing a senior citizen, the girl smoothly takes her hands off her man as a gesture of respect and an attempt to avoid embarrassing a senior citizen.

Scene 4:Two bikers enjoying their speedy ride in a residential colony come across a Rangoli (A traditional art form of sand-painting decoration that uses finely ground white powder and colours, and is used commonly outside homes in India.) drawn on the road. They make sure their trail doesn’t disrupt the design and beauty of the delicate Rangoli.

Scene 5:A married young woman is riding in the rains. After the downpour she stops by to check if her Sindoor (Sindoor is the mark of a married woman in Hinduism. It is a red coloured powder or vermillion that is traditionally applied at the beginning or completely along the parting-line of a woman’s hair) is intact and hasn’t faded off.

Scene 6:A young Punjabi guy has befriended a foreigner and likes her. He takes her to a holy place in Amritsar Punjab popularly known as The Golden Temple where he puts a Dupatta (a Scarf or a stole) on her head signifying that he does not want to take undue advantage of her but rather looks at her in form of his future wife.

Scene 7:Two youngsters are travelling with a very old Indian classical music instrument called Sitar as opposed to most youngsters who are fans of electric guitars and other modern instruments.

—–

But then of recently early this year, the company in a campaign to promote one of its latest bike, came up with a disastrous advertisement that, in our opinion, conflicted the entire 20-odd year old campaign associating its brand with the culturally rich traditions and attitudes of youngsters in India.

The new ad shows a group of youngsters breaking into a Bajaj Factory to investigate the new bikes features. The company apparently wanted to showcase the excitement in the youngsters about the new bike. Check out the video below. All through, many viewers of this audience had the “New India’s, strengthened image” saga running at the back of their minds while watching these youngsters (“New India”) breaking into a high security zone of a Bajaj factory.

The above advertisement caused a conflict of ideas passed on through two different ad campaigns to the viewers. As on the overall Bajaj Campaign, the company conveys its association with the culturally rich yet modern youngsters of India. The recent ad above, on the other hand, showcases certain youngsters, that Bajaj has been portraying as the ‘New India’ all these years, are illegally breaking into their high security zone factory. Such conflicts do their best in confusing a brand user’s perception about a brand. We reckon, the launch of this ad may have had an negative impact on the ‘Culturally Strong’ image of the Bajaj brand.

This is a perfect branding mishap occurred due to a failure to maintain a consistent brand image. Such mishaps generally creep up due to changes in business strategy or management positions. In case of Bajaj, the most obvious reason was a demerger that was approved by its shareholders and unsecured creditors in 2007 (Financial Express, 2007). The demerger may have brought in a change in the business strategy or management level positions. Often, companies fail to execute change successfully. Many a times they refrain from consulting or hiring (contracting) change management veterans to mitigate risks and threats associated with the change.

Nevertheless, the consumer perception of the brand Bajaj has been dented with a scare that might take some time to be re-healed.

We invite the brand managers of Bajaj company to respond to our findings and would be happy to work with them on their upcoming campaigns.

Financial Express, 2007, Demerger of Bajaj Auto gets shareholders’ approval,
URL: http://www.financialexpress.com/news/Demerger-of-Bajaj-Auto-gets-shareholders-approval/211217/

—-

Update

24th August’2009: After no response was recieved to the above post from Bajaj Auto’s representatives, we have buzzed the Marketing Manager (2 wheelers), Bajaj Auto Limited. It will be interesting to see how (if ever) he responds to our criticisms.

Related posts:

1. Bajaj confirms what we predicted 3 months ago Three Months after we first predicted a potential change in...
2. Branding Mishaps: Why Fiat Uno failed in India? Fiat usually positions its cars as ‘reliable and sturdy’ cars...
3. What may have Prompted Yahoo! to invest in $ 100 million branding campaign? The Big Three Brands of Internet Google, Yahoo and MSN...