Audience Measurement Cocktails The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several such other discussions that I (and probably you too) have had with media personalities, this discussion too ended with dissatisfaction and helplessness towards the un-match-able figures produced by different Audience Measurement [...]
Companies work on several techniques to keep their brand alive in both the consumers as well as in the employee’s mind. Company business and branding goals/objectives are generally the driving factors for branding activities conducted by the brand managers. A brand manager and others designated under him are responsible for keeping-in-check and reporting the brands [...]
We often come across brand analytics programs from social network analysis providers claiming to track brands and thereby helping companies improve the control of their brands. Though such programs improve the company’s visibility of the brand perception in consumers mind, they cannot be termed as brand analytics. A good brand analytics program links brand management [...]
Commonly held stereo type: Good traffic of a website signifies good revenue for the business. Traffic is often considered to be the ultimate performance indicator, which could be wrong. In the previous post we derived two separate hypotheses for both of our sample brands to investigate if indeed traffic analysis deserves to be the ultimate [...]
This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and brand analytics. In the current post, as promised, we reveal the real analytics numbers for both the sample brands (ConnectMobiles.com and MobileGyan.com) that have volunteered [...]
The word ‘Analytics’ may sound merely statistical and number-crunching to many online marketing managers; especially those who probably rely and execute their business decisions based on insights derived from ‘Analytics’; more commonly known as ‘Traffic Analytics’. But there is more to analytics than just the number of visitors a website receives. Traffic of a website [...]
