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Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails: Which one gets you the… HIGH??

Audience Measurement Cocktails The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several such other discussions that I (and…

Brand Scorecards an integral part of Internal Branding

Companies work on several techniques to keep their brand alive in both the consumers as well as in the employee’s mind. Company business and branding goals/objectives are generally the driving…

Why Online Brand Analytics industry needs to be redefined?

We often come across brand analytics programs from social network analysis providers claiming to track brands and thereby helping companies improve the control of their brands. Though such programs improve…

Why consider Brand Analytics over Traffic (Part three)

Why consider Brand Analytics over Traffic (Part three)

Commonly held stereo type: Good traffic of a website signifies good revenue for the business. Traffic is often considered to be the ultimate performance indicator, which could be wrong. In…

Why consider Brand Analytics over Traffic (part two)

Why consider Brand Analytics over Traffic (part two)

This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and…

Why consider Brand Analytics over Traffic

Why consider Brand Analytics over Traffic

The word ‘Analytics’ may sound merely statistical and number-crunching to many online marketing managers; especially those who probably rely and execute their business decisions based on insights derived from ‘Analytics’;…