Category archives for: Brand Audits

Brand Scorecards an integral part of Internal Branding

Brand Scorecards an integral part of Internal Branding

Companies work on several techniques to keep their brand alive in both the consumers as well as in the employee’s mind. Company business and branding goals/objectives are generally the driving factors for branding activities conducted by the brand managers. A brand manager and others designated under him are responsible for keeping-in-check and reporting the brands [...]

October 12, 2009 | Posted in Brand Analytics,Brand Audits,Brand Management,Internal Branding | Read More »

The need for a ‘Brand Shepherd’ rather than a ‘Brand Manager’

The need for a ‘Brand Shepherd’ rather than a ‘Brand Manager’

We have profiles like CEOs and CMOs steering the business and brand strategy who do generally do a fair job of spear-heading the company and its image. The BODs appear to be satisfied with their job profiles and intrigued over their expertise and knowledge. But, yet we are exposed to incidents where the top management [...]

October 7, 2009 | Posted in Brand Audits,Brand Management | Read More »

Brand Audits help creating and sustaining Brand Equity

Brand Audits help creating and sustaining Brand Equity

Creating and efficiently managing Brand Equity has risen up on the priorities of Brand Managers at all companies belonging to various industries. A strong Brand Equity after all, opens doors for consumer loyalty and profits. Rewards of nurturing Brand Equity are evident to all brand managers. Sadly though, only a few managers are known to [...]

July 15, 2009 | Posted in Brand Audits,Brand Equity,Brand Management,Consumer Feedback | Read More »
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