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Brand Scorecards an integral part of Internal Branding

Companies work on several techniques to keep their brand alive in both the consumers as well as in the employee’s mind. Company business and branding goals/objectives are generally the driving…

The need for a ‘Brand Shepherd’ rather than a ‘Brand Manager’

We have profiles like CEOs and CMOs steering the business and brand strategy who do generally do a fair job of spear-heading the company and its image. The BODs appear…

Brand Audits help creating and sustaining Brand Equity

Brand Audits help creating and sustaining Brand Equity

Creating and efficiently managing Brand Equity has risen up on the priorities of Brand Managers at all companies belonging to various industries. A strong Brand Equity after all, opens doors…