Branding has become a ubiquitous term that most people today use. Be it a product, a whole corporate or just your career, branding seems to be the mantra for success. Yet the unsuspecting cattle know more about branding than the marketers who swear by the term. Branding is a long term strategy and not a [...]
We received a mail from Steve, a post grad business student in Sydney, Australia. He questions, I have been studying marketing this semester and have been allotted an essay on Consumer Satisfaction and Feedback. Through my research on the Internet, I failed to get a simplistic explanation to the issue. Could you please reply back, [...]
Commonly held stereo type: Good traffic of a website signifies good revenue for the business. Traffic is often considered to be the ultimate performance indicator, which could be wrong. In the previous post we derived two separate hypotheses for both of our sample brands to investigate if indeed traffic analysis deserves to be the ultimate [...]
This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and brand analytics. In the current post, as promised, we reveal the real analytics numbers for both the sample brands (ConnectMobiles.com and MobileGyan.com) that have volunteered [...]
The word ‘Analytics’ may sound merely statistical and number-crunching to many online marketing managers; especially those who probably rely and execute their business decisions based on insights derived from ‘Analytics’; more commonly known as ‘Traffic Analytics’. But there is more to analytics than just the number of visitors a website receives. Traffic of a website [...]
All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes the culture changes, your audience grows up or competition erodes your positioning strategy. Has your advertising replaced Nyquil as a sedative? Does your message still [...]
We have all seen the internet rising as a new medium of social and economic horizon. Its growth has facilitated the rise of various new business models that sell products and services through interactivity, direct exchange between sellers and vendors, and virtual co-presence. Such new business models have given rise to the least expected online [...]
Every website’s success heavily depends upon the incoming links coming in from sources other than search engines. Such links add up to the credibility of the brand. So, if ‘x’ brand recieves an incoming link from BBC NEWS website, its an incredible boost to the brand in more than one way. There are two kinds [...]
The age of a brand and the barriers imposed to help protect its identity among end-users are important KPIs of any brand’s performance. The ‘Domain Analysis’ tab on Webalue.com addresses both of these performance indicators to equip its process of analysis with unmatched visibility into brands success. Brand Age The age of a domain name indicates the duration [...]
Consumer Feedbacks on Webalue.com indicate insights into consumer loyalty and word-of-mouth activities among a brand’s end-users. Asking your consumers if they would recommend your website (brand) to others can provide valuable insights about how your current business (brand) will develop in the upcoming period (Reichheld, 2003). A similar approach of Consumer feedback has been adopted [...]
