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People Centric Branding

Branding has become a ubiquitous term that most people today use. Be it a product, a whole corporate or just your career, branding seems to be the mantra for success.…

Branding Query: Consumer Satisfaction Explained

Branding Query: Consumer Satisfaction Explained

We received a mail from Steve, a post grad business student in Sydney, Australia. He questions, I have been studying marketing this semester and have been allotted an essay on…

Why consider Brand Analytics over Traffic (Part three)

Why consider Brand Analytics over Traffic (Part three)

Commonly held stereo type: Good traffic of a website signifies good revenue for the business. Traffic is often considered to be the ultimate performance indicator, which could be wrong. In…

Why consider Brand Analytics over Traffic (part two)

Why consider Brand Analytics over Traffic (part two)

This is a second part of the case study we are conducting (Click here to view Part one) to differentiate and determine the credibility of insights produced between traffic and…

Why consider Brand Analytics over Traffic

Why consider Brand Analytics over Traffic

The word ‘Analytics’ may sound merely statistical and number-crunching to many online marketing managers; especially those who probably rely and execute their business decisions based on insights derived from ‘Analytics’;…

Re-Boot Your Brand

All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes…

Reputation Building on the internet

We have all seen the internet rising as a new medium of social and economic horizon. Its growth has facilitated the rise of various new business models that sell products…

Incoming Links Analysis

Every website’s success heavily depends upon the incoming links coming in from sources other than search engines. Such links add up to the credibility of the brand. So, if ‘x’…

Domain Analysis

The age of a brand and the barriers imposed to help protect its identity among end-users are important KPIs of any brand’s performance. The ‘Domain Analysis’ tab on Webalue.com addresses both of…

Consumer Feedbacks

Consumer Feedbacks on Webalue.com indicate insights into consumer loyalty and word-of-mouth activities among a brand’s end-users. Asking your consumers if they would recommend your website (brand) to others can provide…

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