Interbrand has come out with the best global brands this decade. www.interbrand.com (Click Here). As can be seen Coca-cola has been the numero uno for the last decade. Even the second third and fourth positions have been relatively stable throughout the decade. While some brands like Ford and Citi have taken a dip Toyota has maintained [...]
Holiday Logos are a part of Google’s initiative for commemorating events and holidays. The company designs various different faces of their Logo to honour the events or holidays and replaces them against their official LOGO on their homepage (Click here to see all the Holiday Logos Google has used till date). Sounds creative … eh? [...]
Branding Quote : Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. – Edwin Artzt Who is Edwin Artzt? Edwin L. Artzt, at the of age 78, has been a director of Gamco Investors since May [...]
Creating and efficiently managing Brand Equity has risen up on the priorities of Brand Managers at all companies belonging to various industries. A strong Brand Equity after all, opens doors for consumer loyalty and profits. Rewards of nurturing Brand Equity are evident to all brand managers. Sadly though, only a few managers are known to [...]
