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Drew Gerber Speaks on PR and your Brand

Drew Gerber Speaks on PR and your Brand

As part of my interview series with "Thought Leaders," PR guru and author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've been following Drew online for some…

Pinch! For those who dont believe in ‘YOU’ empowerment campaigns

Pinch! For those who dont believe in ‘YOU’ empowerment campaigns

When it comes to Branding, whom do trust more? Your consumer’s interests? Or some supposedly (grey-haired blabbering) self-proclaimed brand expert who has probably always been focussed at criticizing current trends…

Jaimy Weiler Speaks From The Heart On Her Brand

Jaimy Weiler Speaks From The Heart On Her Brand

As part of my interview series with “Thought Leaders,” consultant , speaker and author, Jaimy Weiler from “One Heart Waking – Business and Executive Consulting” shares her wisdom with us.…

Laura Ries Comments On Brand and Blogging.

Laura Ries Comments On Brand and Blogging.

Recently I have had the pleasure of interviewing marketing guru, best-selling author and mass-media commentator, Laura Ries. Laura shares her perspective with us here at Brand Corral. Ed Roach: Laura,…

A quick thought on ‘Brands Definition’

A quick thought on ‘Brands Definition’

Just thought of this as an important pointer to practicing and/or studying Brand Management. Certain brand management definitions suggest that branding, when successful, is the key to enable the business to…

Why AOL Rebranding process may not succeed?

Why AOL Rebranding process may not succeed?

Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a…

Uses and Importance of Brand Management Software

Your brand is vital to you and ensuring good brand management is essential. Wouldn’t it help if you could find good brand management software? The market today is flooded with…

Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way…

LUX Comes Back

LUX Comes Back

The latest ad on the Indian television screen will be the hot and sizzling Ash and Abhishek one for LUX. With this star couple, Lux has come back in style.…

Crowdsourcing as a Branding Strategy builder

Last week’s post on Social Media Branding at Starbucks got me thinking on Crowdsourcing as a branding strategy builder and its implications on Brands. Crowdsourcing is basically related to the…

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