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People Centric Branding

Branding has become a ubiquitous term that most people today use. Be it a product, a whole corporate or just your career, branding seems to be the mantra for success.…

Social media branding @ Starbucks

Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business grew into five…

Branding in this festival season

Branding in this festival season

Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a…

Brand Scorecards an integral part of Internal Branding

Companies work on several techniques to keep their brand alive in both the consumers as well as in the employee’s mind. Company business and branding goals/objectives are generally the driving…

The need for a ‘Brand Shepherd’ rather than a ‘Brand Manager’

We have profiles like CEOs and CMOs steering the business and brand strategy who do generally do a fair job of spear-heading the company and its image. The BODs appear…

How to ‘track’ and then ‘carve’ your Brand’s Perception Online

A brand personality and its attributes play a cardinal role in shaping consumer perceptions. Considering that the personality of a brand may range from large to discreet (and/or from efficient…

Building successful Brands on the Internet

Building successful Brands on the Internet

Certain academic research suggests that 79 % of a website audience generally scan a webpage than read it (Holtz, 2000). People on most occasions look at super digestive text and…

Managing Recession Risks through Marketing Communications and Advertising

Managing Recession Risks through Marketing Communications and Advertising

Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage…

Branding Mishaps: BAL’s ad campaign disaster

Branding Mishaps: BAL’s ad campaign disaster

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron…

Building Competitive marketing strategies

Building Competitive marketing strategies

Having identified and evaluated your major competitors provides great insights about the nature of the competition. Or better; Access to the aggregated industry statistics on Webalue.com, gives an even better…

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