Widgetized Section

Go to Admin » Appearance » Widgets » and move Gabfire Widget: Social into that MastheadOverlay zone

Home » Archives by category » Brand Management (Page 3)

Google’s Holiday Logo replacement Strategy, Something every small business should avoid!!

Google’s Holiday Logo replacement Strategy, Something every small business should avoid!!

Holiday Logos are a part of Google’s initiative for commemorating events and holidays. The company designs various different faces of their Logo to honour the events or holidays and replaces…

Branding Advice for ManagementParadise.com

Branding Advice for ManagementParadise.com

What is ManagementParadise.com? ManagementParadise.com is one of its kind startup that creates MBAs Online and boasts a member base of over 100 thousand members. The community educates aspirants, students or…

Branding Quotes: Products are made in the factory, but brands are created in the mind – Walter Landor

Branding Quotes: Products are made in the factory, but brands are created in the mind – Walter Landor

Branding Quote: Products are made in the factory, but brands are created in the mind – Walter Landor Walter Landuer was the founder of Landor associates, that has brand consulting…

Why consider Brand Analytics over Traffic (Part three)

Why consider Brand Analytics over Traffic (Part three)

Commonly held stereo type: Good traffic of a website signifies good revenue for the business. Traffic is often considered to be the ultimate performance indicator, which could be wrong. In…

Brand Audits help creating and sustaining Brand Equity

Brand Audits help creating and sustaining Brand Equity

Creating and efficiently managing Brand Equity has risen up on the priorities of Brand Managers at all companies belonging to various industries. A strong Brand Equity after all, opens doors…

Investor expectations: Impact on Brand Management

Investor expectations: Impact on Brand Management

Brand managers have been subjected to the whimsical pressures of their organization’s investors since a few decades now. While investors cannot be blamed for unleashing their pressure guns (well, understandably),…

Page 3 of 3123