Opportunities come to you in a variety of ways: Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they feel that they can trust you with their contacts. Advocates. Advocates are people who follow you. Once you discover who they are, [...]
Interbrand has come out with the best global brands this decade. www.interbrand.com (Click Here). As can be seen Coca-cola has been the numero uno for the last decade. Even the second third and fourth positions have been relatively stable throughout the decade. While some brands like Ford and Citi have taken a dip Toyota has maintained [...]
The latest ad on the Indian television screen will be the hot and sizzling Ash and Abhishek one for LUX. With this star couple, Lux has come back in style. World over for almost a century, Lux - the beauty soap from the Unilevers have been positioning with the ‘Brings Out the Star in You’ advertisement [...]
Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage and a huge chunk of companies decide to discard or reduce advertising and communication budgets to sustain profitability due to what seems to be an [...]
Holiday Logos are a part of Google’s initiative for commemorating events and holidays. The company designs various different faces of their Logo to honour the events or holidays and replaces them against their official LOGO on their homepage (Click here to see all the Holiday Logos Google has used till date). Sounds creative … eh? [...]
The Burghard Group has an interesting article outlining India’s efforts using place branding to fuel it’s growth. Ed Burghard, a P&G whirlwind, has recently branded the state of Ohio and spearheads the ‘Brand America‘ initiative. It is Ed’s desire to provide valuable place branding principles to all who request them. If you are new to [...]
We have all seen the internet rising as a new medium of social and economic horizon. Its growth has facilitated the rise of various new business models that sell products and services through interactivity, direct exchange between sellers and vendors, and virtual co-presence. Such new business models have given rise to the least expected online [...]
Every website’s success heavily depends upon the incoming links coming in from sources other than search engines. Such links add up to the credibility of the brand. So, if ‘x’ brand recieves an incoming link from BBC NEWS website, its an incredible boost to the brand in more than one way. There are two kinds [...]
