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Try This Team Building Outline!

Try This Team Building Outline!

Opportunities come to you in a variety of ways: Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for…

A Decade of Best Global Brands

Interbrand has come out with the best global brands this decade. www.interbrand.com (Click Here). As can be seen Coca-cola has been the numero uno for the last decade. Even the second…

LUX Comes Back

LUX Comes Back

The latest ad on the Indian television screen will be the hot and sizzling Ash and Abhishek one for LUX. With this star couple, Lux has come back in style.…

Managing Recession Risks through Marketing Communications and Advertising

Managing Recession Risks through Marketing Communications and Advertising

Recessions or slowdowns, like any storm, often hit without a warning. Companies, both large and small, suddenly find themselves dumbstruck. Innumerable brand building strategies are pushed into the re-consideration stage…

Google’s Holiday Logo replacement Strategy, Something every small business should avoid!!

Google’s Holiday Logo replacement Strategy, Something every small business should avoid!!

Holiday Logos are a part of Google’s initiative for commemorating events and holidays. The company designs various different faces of their Logo to honour the events or holidays and replaces…

India Uses Place Branding As A Growth Strategy

The Burghard Group has an interesting article outlining India’s efforts using place branding to fuel it’s growth. Ed Burghard, a P&G whirlwind, has recently branded the state of Ohio and…

Reputation Building on the internet

We have all seen the internet rising as a new medium of social and economic horizon. Its growth has facilitated the rise of various new business models that sell products…

Incoming Links Analysis

Every website’s success heavily depends upon the incoming links coming in from sources other than search engines. Such links add up to the credibility of the brand. So, if ‘x’…