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Drew Gerber Speaks on PR and your Brand

Drew Gerber Speaks on PR and your Brand

As part of my interview series with "Thought Leaders," PR guru and author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've been following Drew online for some…

Brand As Second Skin

Brand As Second Skin

One ROI for a strong consumer brand is the fact that many people purchase products based on their perceived self-image. Some brands are so strong that individuals identify with them.…

Is Your Brand Image Up To The Challenges To Come?

Is Your Brand Image Up To The Challenges To Come?

Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their…

Why AOL Rebranding process may not succeed?

Why AOL Rebranding process may not succeed?

Corporate re-branding is sometimes seen as an inevitable exercise while it appears to be a normal practice for global trendsetters moving away or making alterations to their brands. AOL, a…

Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way…

The Most Common Mistake Brand Managers make: Golden Rule

Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding…

LUX Comes Back

LUX Comes Back

The latest ad on the Indian television screen will be the hot and sizzling Ash and Abhishek one for LUX. With this star couple, Lux has come back in style.…

Is Your Brand Tone Deaf?

Is Your Brand Tone Deaf?

Brand Tone is also the personality of your brand. Take a moment to think of the Apple/PC ads. Apple’s personality is that of a youthful, creative person with a distinctive…

Automobile Branding – changing times

Automobile Branding – changing times

Vroom! The sound of a car igniting can bring in varied emotions to its passengers – Thrill, freedom, adventure, luxury, doubt, safety… it is these emotions that the marketers use…

Branding in this festival season

Branding in this festival season

Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a…

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