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Branding Quote: A brand is a set of differentiating promises- Stuart Agres

Branding Quote: A brand is a set of differentiating promises that link a product to its customers – Stuart Agres Stuart Agres is the Principal at Adduce Consulting Services and…

How to ‘track’ and then ‘carve’ your Brand’s Perception Online

A brand personality and its attributes play a cardinal role in shaping consumer perceptions. Considering that the personality of a brand may range from large to discreet (and/or from efficient…

Branding Mishaps: Why Fiat Uno failed in India?

Branding Mishaps: Why Fiat Uno failed in India?

Fiat usually positions its cars as ‘reliable and sturdy’ cars for middle-class consumers. This strategy has worked well for the company especially in emerging markets like Brazil. In 1997, the…

Branding Mishaps: Pizza Point

In this article, I emphasize on the importance of the operational Industry over a brand; we focus on a business that failed miserably as a result of not considering the…

What is Brand Promise?

What is Brand Promise?

A Brand Promise is the one thing your brand promises to serve your target market with. It is something that your company has in offer for your consumers beyond your…

What is Brand Essence?

What is Brand Essence?

A Brand Essence is a short three or maximum four word message, generally personalizing the brand with a ‘quality’ describing what a particular brand signifies. A Brand Essence should clearly…

Branding Advice for ManagementParadise.com

Branding Advice for ManagementParadise.com

What is ManagementParadise.com? ManagementParadise.com is one of its kind startup that creates MBAs Online and boasts a member base of over 100 thousand members. The community educates aspirants, students or…

Branding Quotes: Products are made in the factory, but brands are created in the mind – Walter Landor

Branding Quotes: Products are made in the factory, but brands are created in the mind – Walter Landor

Branding Quote: Products are made in the factory, but brands are created in the mind – Walter Landor Walter Landuer was the founder of Landor associates, that has brand consulting…

India Uses Place Branding As A Growth Strategy

The Burghard Group has an interesting article outlining India’s efforts using place branding to fuel it’s growth. Ed Burghard, a P&G whirlwind, has recently branded the state of Ohio and…

Re-Boot Your Brand

All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes…

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