Category archives for: Brand Protection

Branding Advice for ManagementParadise.com

Branding Advice for ManagementParadise.com

What is ManagementParadise.com? ManagementParadise.com is one of its kind startup that creates MBAs Online and boasts a member base of over 100 thousand members. The community educates aspirants, students or professionals alike and provides a new interface to management education. This startup has a CULT status in Bachelors of  Management Studies section and is said [...]

August 11, 2009 | Posted in Brand Management,Brand Positioning,Brand Protection,Branding Advisory,Effective Reach | Read More »

Re-Boot Your Brand

Re-Boot Your Brand

All brands get tired. After years of carrying out business, a brand grows and shrinks with time. Business life has a way of delivering body blows to a brand. Sometimes the culture changes, your audience grows up or competition erodes your positioning strategy. Has your advertising replaced Nyquil as a sedative? Does your message still [...]

May 18, 2009 | Posted in Brand Determinants,Brand Loyalty,Brand Positioning,Brand Protection | Read More »

Domain Analysis

Domain Analysis

The age of a brand and the barriers imposed to help protect its identity among end-users are important KPIs of any brand’s performance. The ‘Domain Analysis’ tab on Webalue.com addresses both of these performance indicators to equip its process of analysis with unmatched visibility into brands success. Brand Age The age of a domain name indicates the duration [...]

February 17, 2009 | Posted in Brand Age,Brand Determinants,Brand Protection,Domain Analysis | Read More »
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