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Drew Gerber Speaks on PR and your Brand

Drew Gerber Speaks on PR and your Brand

As part of my interview series with "Thought Leaders," PR guru and author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've been following Drew online for some…

The Relationship between Brand Strategies and Business Strategies

The Relationship between Brand Strategies and Business Strategies

Branding Strategies and Business Strategies cause the most confusion in Brand Managers at the management level. While it is important to recognize the difference between the two, one must understand…

The Human Mutant has arrived

Well I guess the cyberworld today is seeing a mutant version of the Homo sapiens species. Man is said to be a social animal. Really? I’ve been living in my…

Have you forgotten to integrate your original Brand Values to your Online Marketing activities?

Internet is a new medium of communication; it has changed the way we market our products and services. It has managed to challenge several marketing processes pushing a new way…

The Most Common Mistake Brand Managers make: Golden Rule

Today we are looking at addressing all those Brand Managers who have continually faced failure within their campaigns. This may have well been the greatest drawback of all your branding…

Automobile Branding – changing times

Automobile Branding – changing times

Vroom! The sound of a car igniting can bring in varied emotions to its passengers – Thrill, freedom, adventure, luxury, doubt, safety… it is these emotions that the marketers use…

Crowdsourcing as a Branding Strategy builder

Last week’s post on Social Media Branding at Starbucks got me thinking on Crowdsourcing as a branding strategy builder and its implications on Brands. Crowdsourcing is basically related to the…

People Centric Branding

Branding has become a ubiquitous term that most people today use. Be it a product, a whole corporate or just your career, branding seems to be the mantra for success.…

Social media branding @ Starbucks

Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business grew into five…

Branding in this festival season

Branding in this festival season

Happy Diwali! This has become the most popular welcome and goodbye chant the last few days. Well it is that time of the year. From Dusshera to Christmas it’s a…

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