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Implementing a Brand Building Strategy: 3 essential practices

Implementing a Brand Building Strategy often confuses brand managers and owners. A brand strategy has several multidimensional rules and needs to be aligned to get along with the business strategy.…

What may have Prompted Yahoo! to invest in $ 100 million branding campaign?

The Big Three Brands of Internet Google, Yahoo and MSN have always been in the news dominantly on comparative basis. The internecine war for more exposure and consumer acquisition has…

Building successful Brands on the Internet

Building successful Brands on the Internet

Certain academic research suggests that 79 % of a website audience generally scan a webpage than read it (Holtz, 2000). People on most occasions look at super digestive text and…

Branding Mishaps: BAL’s ad campaign disaster

Branding Mishaps: BAL’s ad campaign disaster

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron…

Building Competitive marketing strategies

Building Competitive marketing strategies

Having identified and evaluated your major competitors provides great insights about the nature of the competition. Or better; Access to the aggregated industry statistics on Webalue.com, gives an even better…

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